Finding Customers Who Want To Buy

Finding Customers Who Want To Buy

“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” – Henry Ford

shutterstock_279114215Finding Customers Who Want To Buy: This really is an essential for success in your business and why we talk so much about target marketing and knowing your customer avatar.  Otherwise it’s like trying to sell snow to eskimos or coal to Newcastle … not very successful!

Watch this short video from our mentor Matt Lloyd as he explains using the example of a chiropractor how important this is. Get a notepad and take notes because this is “golden nugget” information

When you first start your business, you shouldn’t be fooling around getting business cards or a fancy logo. The ONLY thing you should focus on is finding your first customers and getting them to BUY.

If you don’t have customers who are spending money with you, then you can’t afford to pay your overheads and you won’t be in business for very long.

It’s crucial to find those people who will buy, as fast as you can.

It’s simple economics but so many people miss this essential aspect of their business marketing …. don’t let that be you!

When you first start your business, you shouldn’t be fooling around getting business cards or a fancy logo. The ONLY thing you should focus on is finding your first customers and getting them to BUY.

If you don’t have customers who are spending money with you, then you can’t afford to pay your overheads and you won’t be in business for very long.

It’s crucial to find those people who will buy, as fast as you can.

Watch this video to learn how a 19th century neurologist discovered a shortcut to find customers who actually want to buy.

THE PAIN AND PLEASURE PRINCIPLE

The famous neurologist Sigmund Freud wrote about the “pain and pleasure principle” in his 1895 work, Project for a Scientific Psychology, and in his later works. This is the theory that says people instinctively seek pleasure and avoid pain.

Whenever people buy, it’s either for one of these two reasons. People buy to get benefits or pleasure, or they buy to avoid pain.

Pain is a more powerful trigger than pleasure. Think about it. If you walk past a cake shop every day and glimpse the tempting cakes in the window, you’ll probably resist the temptation at least some of the time. No matter how delicious you know those cakes would be.

On the other hand, if you have a excruciating back pain, you’re not going to ignore the pain like the temptation to eat cake! You’re definitely going to do something about that pain.

In fact, the more intense the pain, the more motivated the sufferer is to do something about it.

HOW YOU CAN SHORTCUT THE PATH TO YOUR FIRST SALES

Imagine you’re a chiropractor and you’ve just started your new practice. You’ve ordered your first supply of back braces. Now you need to find some customers, sell your inventory and start bringing in some cash.

Who is going to be the easier sale? Someone who has never had back pain, or someone who already has back pain and is experiencing how it feels?

If you try to sell your back brace to someone who has never had back pain, you’d need to educate them on back pain and how your product can help them avoid it in the future. It’s not an impossible sale, but it’s a more difficult one.

On the other hand, someone who is in constant pain doesn’t need to be educated about it. They’re experiencing it first hand and they already know they need a solution.

You can use these principles to shortcut the path to your first sales. Identify the problem or pain that your product solves, then seek out the people who already suffer from that problem or pain. They’re going to be the easiest sales to jump start your business.

Check Out Previous Articles On Target Marketing

Story Telling In Marketing

Know Your Perfect Cusomter

Chris and Susan Signature

 

 

 

Who Are We

We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion and helping transform lives. We started an online education and training business helping entrepreneurs in their 40’s, 50’s and 60’s create their ultimate retirement breakthrough and find a way to fund their retirement and fulfil their passion and purpose as midlife entrepreneurs.  Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.

C&S Sydney 1Authors : The Mindset Shift

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Change Your Life With Consistent Action

Change Your Life With Consistent Action

Change Your Life With Consistent ActionChange Your Life With Consistent Action : Here’s the one thing we know that gets results and it’s consistent action.  Consistent action towards your goals can and will change your life.  How do we know?  Well not only have we written a book on goal setting (based on our personal experience) but we have applied what we teach and 100% – you can change your life with consistent action

When we saw this recent video from one of our mentors – Matt Lloyd – talking about our favourite subject – how you can change your life with consistent action – we knew we had to share it with you

In our personal experience, we see two distinct groups of students.  There are those who complete their training, then go on and implement that training for a few days or weeks. Then, they fall back to their regular patterns … and don’t reach the goals they set for themselves.  It’s frustrating as anything but it’s the way it is!

Secondly, there are the students who implement with consistency. They don’t fall behind. They start to get results and they’re reaching their original goals and setting bigger and more ambitious ones.

“In essence, if we want to direct our lives, we must take control of our consistent actions. It’s not what we do once in a while that shapes our lives, but what we do consistently.” ~ Tony Robbins

It’s not enough to take action just once or twice. The business owners who get the advantage over their competition do so because they take consistent action every day. The students who we work with who do well take consistent action EVERY DAY.  We actually did a training on this recently – you can read it here

There’s a favourite video we often play – The Life Of An Entrepreneur in 90 Seconds by millionaire entrepreneur Patrick Bet-David

He sums it up in these words

You see the only difference between the one who quits and the one who doesn’t is that they showed up every day, they worked hard every day, they hustled every day, they learned from a proven mentor every day, they improved every day;

They did all this even though they felt like quitting every day.

And eventually, they became who they are today.

Sadly the reason that people fall behind in their goals are lack of self discipline, or the hidden self belief that they are not capable.

If you suffer from a lack of self discipline, you should remind yourself of the following:

  • Why you’re doing this
  • How you’ll feel when it’s finally done
  • How it will improve your life

A common reason for business failure is when the new, inexperienced business owner overestimates what they can achieve in the short term but underestimates what they can achieve in the long term…. we can definitely identify with that.  It’s great to have BIG HAIRY AUDACIOUS goals but break them into manageable chunks and set about achieving those goals step by step.

The truth is that results come from simple actions repeated daily.

Thanks for reading and do let us know where you see yourself and how we can help 🙂

 

Chris and Susan Signature

 

 

 

Who Are We

We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion and helping transform lives. We started an online education and training business helping entrepreneurs in their 40’s, 50’s and 60’s create their ultimate retirement breakthrough and find a way to fund their retirement and fulfil their passion and purpose as midlife entrepreneurs.  Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.

C&S Sydney 1Authors : The Mindset Shift

Contact Us : Click Here For Details

Submit A Call Back Form

Connect on Facebook

Join Our Facebook Group For Entrepreneurs

If you enjoyed this post “Change Your Life With Consistent Action” please Comment, Like and Share

Posted in Business Success, Entrepreneurship, Online Marketing Education, Success Series | Tagged , , , , , , |