The Perfect Retirement Income

The Perfect Retirement Income

The perfect retirement incomeThis weekend we have been speaking at The Home Business Summit in London …

Sharing our story and why we have chosen to create a home-based business that allows us to share our passion for teaching and training and to travel the world ….

We’re “no spring chickens” as we fondly say (Susan is 59 and I’m 61 at the time of writing) and our problem was that our traditional business (we’re accountants and management consultants) was not going to give us the perfect retirement income nor the lifestyle we wanted because in truth we would have to keep working 60 plus hours a week forever and that would leave us no time to do what we wanted.

What Is The Perfect Retirement Income For You

This is why we want you to ask yourself as you read this post “what is the perfect retirement income for you“.  It doesn’t matter whether you are 20 or 60.  You seriously need to be thinking about this NOW.

The lead trainer at the event shared some startling statistics with us … he talks in dollars because he’s from the USA and his sources relate to the USA population …

If you want to retire at 65 and are willing to settle for $36K for the next 20 years you need $723K in your retirement account

Sadly most people are just not thinking about their retirement and what life is going to be like for them and we’re on a mission to raise awareness of the problem for a huge number of professionals like ourselves who have not got corporate pensions or things have just not worked out the way they expected regards their pension provisions.

The Perfect Retirement Income – The UK

We were reading an article recently in The Telegraph where some statistics were revealed for those of us in the UK … supposedly according to a report commissioned by Barclays  people need £17,500 a year in retirement to enjoy a comfortable lifestyle …

The perfect retirement income according to that report requires a pension pot of £350,000 based on current annuity rates.

The study suggested that the key requirements for a happy lifestyle in retirement are to be debt-free, run a car and enjoy a two-week holiday abroad each year …. and £17,500 would provide that!

We’re not entirely sure where they will be taking their holidays …..

We are not joking …. read the article here

We reiterate what was said by Jonathan Parker of Barclays

It is vitally important people fully understand what their financial situation will look like in later life and what they have to do now to ensure they are able to achieve a standard of living they want for retirement

Now our solution may not be the best solution for you but if you don’t start thinking about it you could find time has caught up with you and you have no choice …

We recently highlighted this in an article “I want to Retire

We show people how they can produce their perfect retirement income by leveraging the internet and becoming an entrepreneur (business owner) thus able to not just create long time wealth and prosperity but also be able to protect that wealth long term.

We’re not here to sell you on that proposition ….

We’re just here to make you think about how you go about creating your perfect retirement income because personally speaking £17,500 a year isn’t going to give us our perfect retirement lifestyle – we’ve got big dreams and goals and travel to far away places features high on our list of priorities as well as our philanthropic goals.

You can read more of our articles on our retirement lifestyle blog – the place where we discuss the issues concerning those seeking retirement.

Who Are We

We’re former accountants of a certain age with 5 great kids and 3 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful 6 figure business online and now speak on international stages following that passion.  Our business is centered on online marketing education and wealth creation and a desire to help you create financial freedom online through entrepreneurship whatever your age or experience.

Authors : The Mindset Shift

ode to excellenceSkype : chrisbeesley1   susanbeesley1

Mobile/Cell: +44 (0)7802857551

Email : info@chrisandsusanbeesley.com

Connect on Facebook

Retirement Banner

 blue-arrowsIf you enjoyed this post and video  “The Perfect Retirement Income” please Comment, Like  and Share – thank you

 

 

 

 

 

Posted in News | Tagged , , , , , |

The Seven Hour Rule

The Seven Hour Rule

The Seven Hour RuleWe’ve been attending a two day workshop in London with someone who really knows and understands The Seven Hour Rule – Daniel Priestley.  In fact he wrote about the seven hour rule as early as June 2010 (that’s 5 years ago as you read this article)

He had already created what we know to be 7 hours of content that can be consumed prior to making a buying decision because he spotted the trend as far back as 2007 when social media was in it’s infancy and thank goodness we listened to him then!

Why is The Seven Hour Rule important to you?

If you are an entrepreneur or wannabe entrepreneur and you are reading this it’s very important to you because people are not just going to drop by your website and buy your stuff.  They are not going to have one interaction with you on Facebook and buy your stuff.  They are not even going to watch one video and buy from you.  This is probably hard to digest if you have been educated in the old ways of marketing but let us tell you from first hand experience – people want to know a lot more about you way before they decide to buy so taking time to create 7 hours of collateral is going to serve you very well.

The way we applied the seven hour rule when we got started was to create key social media accounts – Facebook, Twitter, YouTube, Tumblr, slideshare, blogs etc and post good content and grow a following.  These days you have even more options so just choose what fits you best.

You need to be creating enough content to keep a potential buyer engrossed in your content for a very minimum of seven hours – hence always think the seven hour rule!

“Big decisions take 7 hours.
Whether you are buying a new car, making a new career move, engaging a consultant or choosing an annual holiday destination, if you add up all the time you spend thinking about it, you can be fairly sure it totals more than seven hours.

Something magical happens after seven hours. If you have invested seven hours in getting to know a person or a topic its only because you have established a high degree of relevance, emotional connection, trust, rapport, understanding and even bonding to the person or idea.

If you hadn’t you wouldn’t have come close to hitting the seven hour mark… ” Daniel Priestley

He goes on to say that if you are selling something where someone is going to make a significant investment then being able to know about you is a critical element of your marketing and you had better make sure you are creating consumable content – blogs, articles, videos, podcasts, presentations, etc.

If people read your blogs, watch your YouTube Channel, listen to your podcasts, follow your tweets its as good as sitting face to face – it’s as if they had met you in real life even though they are consuming digital media.  With more and more ways to do this with live streaming it’s going to become even more significant – look you can steam live from your smart phone now with apps like Meerkat and Periscope.  The marketing world is changing and you as an entrepreneur need to be moving with the times to stay ahead.

The Seven Hour RuleBasically if you are to fulfill the seven hour rule you had better make sure you are producing a whole day of consumable digital content across the internet!

Importantly though that content needs to be congruent with who you are, what your business is and who are your target audience.  We wrote about this here

The Seven Hour Rule is not fiction.  It’s not made up.  In fact it’s backed up by Google – the largest search engine in the world – they have studied this and proved it.

It’s called ZMOT (Zero Moment of Truth) and there’s a great video which explains how shoppers approach decision making and what marketers can do to win in this changing world

You can choose to embrace the seven hour rule or ignore it at your peril!

Personally we are forever grateful we listened and took great advice when we did.

You can read Daniel Priestley’s books and get a real feel for the thought leader that he is and why as an entrepreneur you should get to know him.

Entrepreneur Revolution

Key Person of Influence

Oversubscribed

 We’ve got them all and highly recommend them to our business partners and friends

Who Are We

We’re former accountants of a certain age with 5 great kids and 3 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful 6 figure business online and now speak on international stages following that passion.  Our business is centered on online marketing education and wealth creation and a desire to help you create financial freedom online through entrepreneurship whatever your age or experience.

Authors : The Mindset Shift

ode to excellenceSkype : chrisbeesley1   susanbeesley1

Mobile/Cell: +44 (0)7802857551

Email : info@chrisandsusanbeesley.com

Connect on Facebook

Retirement Banner

 blue-arrowsIf you enjoyed this post and video  “The Seven Hour Rule” please Comment, Like  and Share – thank you

Posted in Business Success, Entrepreneurship, Internet Marketing, Online Marketing Education, Wealth Creation & Prosperity | Tagged , , , |