The Hero’s Journey

The Hero’s Journey

The Hero's JourneyThe Hero’s Journey : For the purpose of this article the hero can also be the heroine as you will soon discover.

The “hero’s journey” applies to starting anything new but in this article we’re going to use it to refer to a business and how you can take someone on a journey to becoming a customer of your business – take them on their own hero’s journey.  Of course if you are the person just getting started in your business then this is your journey too ao you can see it from both sides

What is The Hereo’s Journey?

It’s a FORMULA that almost every single human on this earth gets, bonds and resonates with on a deep level. You can Google it. YouTube it.  In fact there’s loads of information about the hero’s journey all based on  Joseph Campbell “Myth of The Hero Journey” – most versions share this formula in a fun way through animation and film clips.

For a hilarious breakdown we headed over to YouTube and did the search for you – “The Hero’s Journey Glove and Boots” and here it is (business should always be fun and if you can teach like this there’s no better way in our opinion)

The Hero’s Journey Glove And Boots

Again, it’s simple enough to get …

Nearly every story has a relatable character, in an ordinary world. He’s called to an adventure. He doubts himself, or refuses the call at first. Then, he encounters a mentor. He battles an enemy. There’s conflict. And there’s always a reward.

That’s it in a nutshell.

Again, this applies to nearly EVERY MOVIE or STORY in existence.

Take Star Wars for example…

Luke Skywalker lives on a farm with his aunt and uncle. He’s called to an adventure, yet is reluctant to go, wanting to stay and help on the farm. He accepts his calling, and meets his mentor Obi-Wan Kenobi. His enemy is Darth Vader. He also has an inner enemy that holds him back. He doesn’t believe in himself. He gets over his inner demons and learns the force, eventually saving the galaxy.

See how you can use this formula in your business following along with the format.

And here’s an advanced tip : Always make your CUSTOMER the HERO. Not you. Help them to see and believe in the simple plan (the force) that will help them reach their destination.

And you won’t need to “convince” and “sell” your product (The light saber.)

Hope this helps as you grow your customer base and build your business!

This is the system we’re using personally… (see if you can spot the Hero’s Journey in the video ..

Thanks for reading and hope this humerous look through the eyes of the hero’s journey through the animation of glove and boots helped you see how important this kind of thing is in your business success

Chris and Susan Signature

 

 

Who Are We

We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion.  We’re Co-Authors of two books on entrepreneurship and write for the Mobe Consultant Insider Magazine  – A Monthly Magazine covering all all aspect of entrepreneurship and marketing. Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.

Chris And Susan Beesley Costa Rica Sun SetAuthors : The Mindset Shift

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How To Create Your Own Lead Magnet With PLR

How To Create Your Own Lead Magnet With PLR

How To Create Your Own Lead Magnet With PLRHow To Create Your Own Lead Magnet With PLR : Before we get down to the nitty gritty of how to create your own lead magnet with PLR lets cover a bit of background of what a lead magnet is and why it’s important for you.  A lead magnet is a gift (often referred to as an “ethical bribe“) that you give people in exchange for joining your subscriber list – becoming a lead – and allows you to position yourself before introducing them to our business proposition.  You may often hear of this referred to as a “personal funnel“.

Lead magnets are very powerful and as one of our mentors once said “what if your lead magnet was a $100 bill.  How many people do you think would join your list if you were giving out crisp $100 bills just for signing up?”

That’s the power of lead magnets!

We’ve got multiple give-aways like this to attract leads and prospects to look at our primary business and since this is for us all about business education and entrepreneurship they can include personal development, mindset, social media training, affiliate marketing training, list building training etc

But like you as you are reading this, we really don’t want to go out and create the content ourselves and that’s why we use PLR to create our lead magnets.

What is PLR? 

PLR stands for Private Label Rights and is a “licence” used for various digital products such as articles, software, graphic templates, video and eBooks.  It allows you to legally edit and publish content as your own and whilst licences differ with each author and seller the basic premise is that the license permits the buyer to re-brand the content under their own name and brand.  This is a huge benefit to entrepreneurs and business owners like yourselves who just don’t have the time or skills to create content particularly when just starting out.

Note : Private Label Content comes with different rights depending on the developer so it’s important to thoroughly check each license prior to use, to become familiar with any restrictions that may be in place

From our experience, the easiest lead magnet to make is a PDF Download in the form of an eBook or a Mini Book – they’re easy to read on all devices and a perfect positioning tool as you begin the process of your prospect to getting to know, like and trust you.

How To Create Your Own Lead Magnet With PLRWe love PLR because the provider already did half the work! It’s like buying those break-and-make chocolate chip cookies from the grocery store. Someone else already gathered the ingredients, mixed them together, put them into an easy-to-use shape, and sold them to you. All YOU have to do is heat up the oven

All you have to do now is improve the value of the PLR (well, you don’t have to, but we recommend it) and then send traffic to it – targeted traffic of course!!!

We especially like the positive mindset /self- belief angle as we know how important this is to someone starting out in business.  If we provide them high quality information some of them will look at our primary business.

Where to Find PLR Products

If you search Google for PLR products you will find yourself presented with many different options and we will always say do your due diligence, ask someone you know and be sensible – cheap isn’t always good!

Bear in mind that if you are selling top tier products and masterminds on the back end (as we do with MOBE) then the value you present via your PLR product has to be of high value to your prospect too!

In the internet marketing / entrepreneurship niche there is always a demand for quality training so once you find a good provider stick with them – they are worth their weight in gold!

Creating Your First Lead Magnet With A PLR Product

Once you have chosen your topic and found and purchased it from the PLR provider and downloaded it to your computer it’s time to get started and personalise it.

You will usually get a package of graphics and eBook covers you can interchange to make it unique or go to Fiverr.com and get someone to create one for you (they can usually format your eBook for you as well if you don’t have the time or skills to do it yourself)

Make sure you read through your eBook first and ensure that the content is what you want and make any amendments, correct spellings etc.  Next add your business links (front end offers). Next create a final chapter to the book which will be your story, introduce your business and your signature.

Your signature should include a good quality picture and contact information (skype, email, mobile etc) so your reader can easily reach out to you.  Also include your Facebook link and a link to your blog/website if you have one.

The final stage after proofing your work is to create a PDF of the eBook ready to send to your new prospects.

TIP : When writing your report or guide, use a 12 or 14 point font which is easier to read and be sure to provide your report or guide in PDF format. PDFs can be read on any device, which is perfect for our mobile culture.

Use Fiverr.com to format your eBook and create the PDF as well as give you a 2D & 3D images to uses in your promotion and on your Lead Capture Page

Make sure you target the right audience in your marketing of your eBook/Mini Book

All of our eBooks/Mini Books follow a theme and although we didn’t do this to begin with we wish we had so now you’ve got the bonus of our experience from the start!

Lifestyle Design Front CoverIf you would like any of our mini books in our “success series” do leave us a comment below and we’ll show you how to get them

One of our favourites is Lifestyle By Design but we’ve got numerous others including Goal Setting, Passive Income, Entrepreneurial Success, Social Media Marketing etc

We’re happy to share them with you and if you would like our video training on step by step how to create a lead magnet then you can purchase any of our recommended PLR products, let us know and we’ll give it to you with our compliments

And Finally ….

Getting the lead is just the beginning.  Now it’s down to YOU start to build a relationship with your prospect in your email marketing.  Most PLR products come with follow up emails and articles you can use to continue the journey for them …. and  you know what they say “the fortune is in the follow up

Thanks for reading and any questions do let us know

Chris and Susan Signature

 

 

Who Are We

We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion.  We’re Co-Authors of two books on entrepreneurship and write for the Mobe Consultant Insider Magazine  – A Monthly Magazine covering all all aspect of entrepreneurship and marketing. Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.

Chris And Susan Beesley Costa Rica Sun SetAuthors : The Mindset Shift

Contact Us : Click Here For Details

Submit A Call Back Form

Connect on Facebook

Join Our Facebook Group For Entrepreneurs

If you enjoyed this post “How To Create Your Own Lead Magnet With PLR” please Comment, Like and Comment

Posted in Internet Marketing, Make Money Online, Online Marketing Education | Tagged , , , , , |