Why Your Prospects Don’t Buy Your Stuff

Why Your Prospects Don’t Buy Your Stuff … & How To Take Them On A Journey Of Discovery

Why Your Prospects Don't Buy Your StuffWhy Your Prospects Don’t Buy Your Stuff: This article is all about the conversation we have with entrepreneurs almost every day.  We even did a presentation on the customer journey last year at an entrepreneurs conference in London.

We hope by sharing our knowledge of the prospects journey and why your prospects don’t buy your stuff the first time they see it you will have a greater insight into why that is and better still change the way you communicate with them.  The reason for using a pyramid to illustrate this will become clear as you read on …

If you’ve been reading our articles over the past months, we’ve talked about how important it is to market to your dream customer (target market) but even when you do that just know that they are rarely going to buy right away.

That’s because not everyone is ready right away to make a purchase.

It’s frustrating because they’ve opted into your funnel via your marketing and it seem weird that they don’t buy right away but ….

The Customer Journey

Let’s explain why that is and the different stages of their journey you need to understand and what your job is during each stage in order to take them on a journey of discovery and buy from YOU and only YOU.  We will use one of our best offers (MOBE) to explain how this works.  If you promote a different offer this prospect journey will be the same

Problem Aware

Your prospect is aware they have a problem and know there is a solution online. Your job is to convey to them that you understand their problem, their pains and that there is a solution.

That solution happens to be HTAM (High Ticket Affiliate Marketing) and here’s why.

Solution Aware

Your prospect is aware of their problem and know there are different solutions but not sure which is the right one – Affiliate Marketing, E-Commerce, MLM, Online Surveys etc

Your job is to establish that HTAM is the best solution to their problem versus other solutions

Product Aware

Your prospect s aware of various solutions available.  They have decided to go with HTAM (High Ticket Affiliate Marketing) but not decided if MOBE is the right vehicle for them

Your job is to show that MOBE is the best HTAM product and you are the best person to buy from.

Most Aware

Your prospect is ready to buy and you have to be the one they buy from.

You have built the relationship with them and have provided sufficient information during the different stages of the journey so that you are at the forefront of their mind when they are ready to click the buy button

Here’s what it looks like (now you will see why we used a pyramid)

Prospect Journey

As a marketer, your problem is that you don’t know where in the cycle your prospect is so you have to take them through the whole process as they enter your funnel.

Let’s look at how do we take our prospect on this journey, build trust and be there for them when the time comes for them to buy?

The answer is effective email marketing (avoid it at your peril!)

We think of it as our pipeline to sales and we suggest you should too.  Here’s a few statistics according to consider [Source:The Radicati Group]

  • 8 million emails are sent every day.
  • There are 4.6 billion email addresses
  • 20 emails are sent per person per day.

Email marketing is the growth engine of your business over which you have total control and it’s an audience you have paid for and own so don’t dismiss it as unimportant!

We’ve covered email marketing in a previous article but here’s a summary for you to put it in perspective of the prospect’s journey with you.

How Does Email Work

People love to buy solutions that are tailored to them from someone they perceive as an expert or authority that fully understands them

They do not like to buy generic solutions.

How do you do that?

  • Write to one person
  • Know what they look like
  • Remember the headline opens the email
  • The content gets them to know you and take an action
  • Sell without selling through telling stories / case studies
  • Email every day – they want to buy something and they will buy from someone else if not you (they are probably on multiple subscriber lists)
  • Be fun and entertaining, they have to want to read your emails – creates an “Aha” moment for them

Introduction

  • Chatty intro that gets people to know you and/or sets the scene
  • Stories are good
  • Leaves them wanting to continue reading

Identify a problem you are going to talk about

  • Paint a visual picture
  • Relate yourself to this problem (creates authority)
  • Show you understand what they are going through

Rub salt in the wound (Agitate)

  • Paint a picture of “Hell Island”
  • Intensify the consequences of this problem carrying on
  • Create desire for the solution “Heaven Island”

Provide a Solution

  • Yours is the best and why
  • You need to be intimately familiar with your product

Signature

  • Reinforce the Know Like and Trust
  • Name
  • Picture of you – a good one!
  • Contact details
  • Your ‘PS’ – always include CTA (call to action)

You need to develop your own writing style but here’s an example of one of our emails we have used to demonstrate this formula – It’s called “The Dog And The Nail” (that was the heading on the email)

CLICK HERE TO READ “The Dog And The Nail” IN FULL

Email Part 1

Email Part 2

To summarise

Your email must provide good value content, educate, entertain, tell stories
and make offers and take your prospect on a buying journey so that when the time comes, they will buy from you and only you.

Thanks for reading and do let us know if sharing this information on your customer journey will help you in your marketing and communication 🙂

 

Chris and Susan Signature

 

 

 

Who Are We

We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion and helping transform lives. We started an online education and training business helping entrepreneurs in their 40’s, 50’s and 60’s create their ultimate retirement breakthrough and find a way to fund their retirement and fulfil their passion and purpose as midlife entrepreneurs.  Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.

C&S Sydney 1Authors : The Mindset Shift

Contact Us : Click Here For Details

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Borderless Income System Review

Borderless Income System Review

“The KEY to success is learning from someone who is more successful than you”

Borderless Income System ReviewBorderless Income System Review : When we review any program, system, tool or resource we do so as a user.  This is our honest review of the Borderless Income System based on our personal experience.

If you have been seaching the internet for a system that you can operate from anywhere in the world then this has been designed specifically for you as it’s “newbie friendly” which means anyone of any age or experience can make money online with it …. and better still make money online from anywhere in the world

We’ve been online now for seven years as of writing this and we can give you the benefit of our experience having seen many different systems – the good, the bad and of course the downright ugly!

In our opinion, the Borderless Income System is perfect for beginners because all of the follow up work is done for you.

The Borderless Income System is also perfect for people who want to scale their internet businesses, because it’s a proven system that takes your leads and turns them into sales.

All you need to scale your business to $100,000 (or more) per year is increase the number of leads you send!

You just send leads to this company’s websites, and everything else is done for you, including product creation, merchant processing, customer service, phone sales, and more…

This company handles most of the work, and sends our commissions directly to our bank account every two weeks!

That’s what really appealed to us and we’ve made over $200,000 using this system (and we don’t live in the USA – in fact we’re retired accountants from the UK!) We told you this was an honest review of the Borderless Income System and we prefer to share our personal results – it’s proof.

Now to be honest, we were not “newbies” when we came across the system but we really wished we had started out here that’s for sure …. still seeing other systems allows us at least to appreciate what we know works.

The “Borderless Income System” Has Helped People from 37 Countries Earn Over $76 Million!

People are making money with this in 37 different countries on 6 different continents (every continent except Antarctica).

And that’s part of the reason why we chose to promote this.

Borderless Income System Review

 

Unlike some programs that focus on one market like the U.S., this system is global.

That means you can find leads from anywhere in the world, and do it from home, your laptop, or wherever you can access the Internet.

Borderless Income System You can live in the UK, and find leads in your country, or as far abroad as South America or Asia …. in fact 37 countries in 6 different continents!

And that’s part of the reason why we chose to promote this.

It doesn’t matter where the leads come from (or where you live) because you do NOT need to meet the leads in person.

Everything can be done online in your spare time and from anywhere n the world.

This opens the entire global market, and increases your chance of success.

 What You Get With The Borderless Income System

Borderless Income SystemIn fact, out of all the programs we’ve promoted this is one of our favorite systems.

So, why are we recommending it to you?

Well, chances are you’re not an established internet millionaire …. nor are we …yet (but we’re working on it)

Maybe you’re just getting started, and struggling like we did in the beginning.

Or maybe you’ve had some success but your income is inconsistent, and you haven’t been able to replace your job or hit your income goals.

No matter what your situation is, the Borderless Income System will work for you, as long as you follow the steps.

When you join today, you also get a personal coach… and that in our opinion is what makes all the difference.

Your coach will be an Internet Business expert, who has used the Borderless Income System to earn commissions themselves.

The company behind this system is willing to train and pay these coaches, because they know that coaching triples your chance of success.

And when you’re more successful, that means more sales for the company (and more commissions for you).

It’s a win-win.

So, as you go through the 21-step training, your coach will guide you and show you how to apply it.

They will answer your questions, encourage you, and push you to send more leads and increase your commissions.

If you want to change your life, and make up to $10,000 per month from home, then read this entire letter now….

You’ll learn how to earn extra income with this system without creating products, building websites, dealing with customers, or selling anything yourself.

That’s why recommend the Borderless Income System

Thanks for reading and any questions just let us know – we’re real people after all 🙂

Chris and Susan Signature

 

 

PS Something brought you to this page. Whether it was a desire to replace your job, be your own boss, fund your retirement, or something else… you are looking for CHANGE. And we want to help you achieve that change. But you must take the first step, and join the The Borderless Income System today. You won’t regret it.

Who Are We

We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion and helping transform lives. We started an online education and training business helping entrepreneurs in their 40’s, 50’s and 60’s create their ultimate retirement breakthrough and find a way to fund their retirement and fulfil their passion and purpose as midlife entrepreneurs.  Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.

C&S Sydney 1Authors : The Mindset Shift

Contact Us : Click Here For Details

Submit A Call Back Form

Connect on Facebook

Join Our Facebook Group For Entrepreneurs

If you enjoyed this post “Borderless Income System Review” please Comment, Like and Share

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