The Hero’s Journey
The “hero’s journey” applies to starting anything new but in this article we’re going to use it to refer to a business and how you can take someone on a journey to becoming a customer of your business – take them on their own hero’s journey. Of course if you are the person just getting started in your business then this is your journey too ao you can see it from both sides
What is The Hereo’s Journey?
It’s a FORMULA that almost every single human on this earth gets, bonds and resonates with on a deep level. You can Google it. YouTube it. In fact there’s loads of information about the hero’s journey all based on Joseph Campbell “Myth of The Hero Journey” – most versions share this formula in a fun way through animation and film clips.
For a hilarious breakdown we headed over to YouTube and did the search for you – “The Hero’s Journey Glove and Boots” and here it is (business should always be fun and if you can teach like this there’s no better way in our opinion)
The Hero’s Journey Glove And Boots
Again, it’s simple enough to get …
Nearly every story has a relatable character, in an ordinary world. He’s called to an adventure. He doubts himself, or refuses the call at first. Then, he encounters a mentor. He battles an enemy. There’s conflict. And there’s always a reward.
That’s it in a nutshell.
Again, this applies to nearly EVERY MOVIE or STORY in existence.
Take Star Wars for example…
Luke Skywalker lives on a farm with his aunt and uncle. He’s called to an adventure, yet is reluctant to go, wanting to stay and help on the farm. He accepts his calling, and meets his mentor Obi-Wan Kenobi. His enemy is Darth Vader. He also has an inner enemy that holds him back. He doesn’t believe in himself. He gets over his inner demons and learns the force, eventually saving the galaxy.
See how you can use this formula in your business following along with the format.
And here’s an advanced tip : Always make your CUSTOMER the HERO. Not you. Help them to see and believe in the simple plan (the force) that will help them reach their destination.
And you won’t need to “convince” and “sell” your product (The light saber.)
Hope this helps as you grow your customer base and build your business!
This is the system we’re using personally… (see if you can spot the Hero’s Journey in the video ..
Thanks for reading and hope this humerous look through the eyes of the hero’s journey through the animation of glove and boots helped you see how important this kind of thing is in your business success
Who Are We
We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion. We’re Co-Authors of two books on entrepreneurship and write for the Mobe Consultant Insider Magazine – A Monthly Magazine covering all all aspect of entrepreneurship and marketing. Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.
Authors : The Mindset Shift
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