How To Create A Future Proof Business
Wheareas at one time you could write a post on social media with a link to your business and make a sale now things are very different.
If you know how to create a future proof business then you can take advantage of the ever evolving landscape and be well placed to reap the benefits?
We just got back from a mastermind in Orlando and what we learned from Rich Shefren (Strategic Profits) has more than reinforced that we are on the right track and that you must absolutely future proof your business. He says…
“In the past 6 months I’ve talked to over a hundred experts in the fields of predictive analytics, machine learning, buying and selling data, growth hacking, online advertising, social media marketing, email marketing, and many others.
But there’s one area in particular that’s immersing itself in every aspect of online marketing.
I’m talking about Artificial Intelligence (AI).
Based on my extensive research, here’s what I discovered. And of all the predictions I’ve made over my career, I’ve never been more certain of this fact:
AI is going to completely transform the world of online commerce.
And this fundamental shift will open up big opportunities in every industry and in every market online…
On the flip side, it will also cause more businesses to fail than ever before.
Simply because they didn’t adjust to this new AI-driven paradigm…”
Now this is a little off track from the purpose of this article and we’ll be giving you more information on this in another post but the point is that as entrepreneurs we need to be well placed to benefit from the changes that are coming and that means creating what we are calling a future proof business. ONE that features YOU as an entrepreneur, and more importantly ONE that you control… not controlled by anyone else other than YOU.
Here’s a list of the things that we believe are super important to you in creating a future proof business… and it doesn’t matter whether you are selling pills and potions or cryptocurrency…you should never be relying 100% on someone else’s products and services, replicated websites etc..
Because if something happens (and it does more often than you may think) you are left out in the cold having to start again from scratch at best and at worst seen as the latest “biz opp” jumper
The Key Components To A Future Proof Business in the 21st Century Are:-
- How to build your brand and authority to create a long term business
- How to set up and leverage the power of social media
- How to find your target market
- How to build a marketing funnel for your market
- How to use your mobile phone to manage your business on the go
- How to find and attract your perfect prospects
- The power of using your story
- How to generate leads and build your list
- Why people don’t buy the first time they see your stuff
- Multi-channel follow up to increase conversions
Each of these are articles in their own right and we can’t go into detail here but we can tell you that all of these are equally important components of a future proof business and if you don’t know how all these pieces of the jigsaw fit together then you are not going to have a business long into the future.
Thanks for joining us today and do let us know if you have any questions
Who Are We
We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and travelling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion and helping transform lives. We started an online education and training business helping entrepreneurs in their 40’s, 50’s and 60’s create their ultimate retirement breakthrough and find a way to fund their retirement and fulfil their passion and purpose as midlife entrepreneurs. Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.
Authors : The Mindset Shift
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