Facebook Fan Page Changes

Over the weekend Facebook launched a major redesign and expansion of functionality of its Pages for businesses, brands, media, and public figures. The Page layout will now be the same as the user profile redesign, with a left-hand navigation menu replacing the tabs above the wall.

Page admins will also be able to login as their Page, giving them access to Facebook and email notifications about activity on their Page, and other options.

New Layout

Users now navigate between a Page’s wall, info, and third-party tab applications using a menu of links on the left side of the Page beneath the profile picture. The menu permits longer tab names, though it still only shows six tabs above the fold. As tabs are no longer front-and-center, the redesign could reduce the frequency with which users visits tabs other than the default landing tab.

Similar to the redesigned user profile, Pages have a Photostrip above the wall that displays the latest photos the Page has tagged itself in. However, the five thumbnails appear in a different order upon each reload, preventing Pages from creating a continuous banner out of the photostrip. The profile picture is slightly reduced in size from 200 x 600 pixels to 180 x 540. The About blurb has moved from the wall tab to the info tab.

Users will see a mutual friends and interests panel on the top right displaying the friends who also Like the Page, and the Likes the user and the Page have in common. Pages will have the option to Like other Pages, not just favorite them, and feature “Page Owners”. Links and profile pics of these Likes and admins can be made visible below the navigation menu and reordered through the new “Featured” section of the Edit Page admin interface.

When Pages update, their default landing tab will be reset. Admins should be sure to reselect the tab they want visitors who haven’t Liked their Page to see first. If Pages use a welcome tab with some sort of arrow pointing to the Like button at the top of the Page, they’ll need to modify the tab’s design as the Like button has moved slightly.

Relevant Posts Wall Filter

Page admins can select between an “Everyone” and a Page posts only default tab for the wall. Instead of showing a reverse chronological stream of posts, the Everyone tab showa users posts Facebook thinks will be the most relevant. Recent posts by friends, posts by other users in same language or country, and posts that have received a lot of Likes and comments will bubble to the top.

Thanks to Inside Facebook for all the latest and to read more.

PS  Just in case we missed anything here is a FULL update from Mari Smith

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