Great Expectations

I promised myself that I would do something one of these days, and formed a plan ….. Charles Dickens “Great Expectations”

We’re not talking about Charles Dickens here but  about people’s expectations.

Whenever we get to speak with prospective students we have to very clearly ascertain their personal “expectations” so that we can help them to manage them and keep them in perspective.  We cannot however make promises about their success because only they can control that through their mindset and effort.

We just read this great blog from the famous T Harv Eker and would like to share an excert here:-

” A lot of people lower their expectations for fear of disappointment, yes? After all, if you don’t expect much, the worst that can happen is you won’t be too disillusioned when things don’t turn out the way you expect them to, and the best that can happen is you’ll be pleasantly surprised.

What if we were to apply that principle to business? There’s this so-called “conventional wisdom”: Under-promise and over-deliver. If your customer or client doesn’t expect much because you weren’t trying to sell them the moon, then they can only be satisfied with whatever you deliver that was expected, if not pleasantly surprised that you gave them more. That seems reasonable, right?

Wrong! When it comes to marketing your product or service, if you under-promise there won’t be anybody to deliver to! Who’d be interested? No one wants to hear, “What I have to offer is okay.” They want to hear, “This’ll knock your socks off!”

I’ve heard the typical response more times than I can count. ‘Well I don’t want to promise something I can’t deliver.’ Who said anything about over-promising? We’re talking about making a big promise. And when you do it, then yeah, it’d be a great idea to keep it, so make sure it’s something you can indeed deliver.

But people understate themselves because they don’t want to appear cocky, or conceded, or because they want to be “realistic.” A lot of the time, it’s just the usual suspect at play—fear. When you make a big promise, the pressure is on to come up with the goods at the highest level.

If you put a big promise out there, it’s going to put the pressure on you in a positive way to be your best.

Read the full article

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