Marketing And Business Trends For 2020

Marketing And Business Trends For 2020

Marketing And Business Trends For 2020

Marketing And Business Trends For 2020 : Now that we are a few weeks into 2020 and a new decade we thought we would do a little browsing round the net and see what some of our favourite sources in the world of business and marketing are saying so we can keep you in the picture as you start, grow or build your online business

As you know we’ve been around this industry for a decade of our own so this is an exciting “next ten years” for us and you can be sure that we will be incorporating the forecasts, marketing and business trends for 2020 into our business.

To be perfectly honest whether you are building a traditional business, an online business or a network marketing business you need to be aware of both marketing and business trends in 2020 and stay ahead of the curve

So without further ado let’s get started with our Marketing And Business Trends For 2020

Marketing And Business Trends For 2020YouTube is heavily tipped to be even bigger than ever this year and here’s an excellent podcast from our friends over at Social Media Examiner with detailed notes for you on the trends you need to know about on this essential platform.  In this podcast (another BIG trend) Sean who is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets shares his thoughts and predictions for 2020. His two YouTube channels have a combined audience of 1.5 million subscribers so he clearly knows a thing or two!

Importantly, he explains the importance of quality over quantity and branding over marketing. He also shares helpful insights into the YouTube algorithm.

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Marketing And Business Trends For 2020Facebook Marketing updates include changes to “look alike audiences“. If you are using these or plan on using them you need to be aware of the recent changes and get the low down on four ‘look alikes’ to use with your Facebook and Instagram ads.  You can expect a LOT more Facebook policy changes and advertising restrictions in 2020 but if you stay aware and take advantage then you will continue to win with targeted advertising.

If you are about to start advertising on the Facebook platform or even been advertisers before do make sure that you Bookmark Facebook’s Advertising Policies page, and read it often!

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Marketing And Business Trends For 2020Changes To The Digital Marketplace 

We have to stay on our toes if we want to stay relevant with the never ending changes to algorithms and regulations—and part of that is positioning ourselves for success and take advantage of the predicted trends.  Our “go to” source for all things in the digital market place discuss their 17 Predictions for 2020.  There’s a lot to take in so we advise you bookmark our blog here so you can have all your marketing and business information in ONE place.

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Marketing And Business Trends For 2020Podcasting in 2020 and what you need to know.  This really is one of the hottest trends and we’ve seen it building over the last year.  It used to be so difficult to set up a podcast but with new apps and technologies it’s now easier than ever….

Podcasting, therefore, presents a great way to gain cut through to prospective buyers and facilitates deeper engagement.  Furthermore they are loyal, affluent and educated. There’s a correlation between affluence and time poverty and these affluent people tend to self educate in pockets of what they consider ‘dead time’. e.g. while commuting to work, while at the gym etc.   Funny really as it’s what we used to do listening to cassette tapes in the car on the commute…

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Online Business Trends

Adopting The Subscription (Membership) Lifestyle

We’re talking digital products here versus physical products and both are trending upwards year on year and provided consumers receive value for money they keep paying. In the Online Education Business which is our niche we’re finding more an more people wanting to pay for their courses this way and it’s a win win for both.

This year we decided to collaborate with an expert in the marketplace of membership sites and create a Fixed Term Membership Site teaching exactly that – How To Set Up And Run a Fixed Term Membership and create recurring revenue in your business.  It works in any niche and on any topic so we’re sure it will attract a lot of newcomers to starting an online business

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We’ll continue to search the internet for relevant trends, shifts and updates so come back often and check out what we have to say

If you’ve found this article “Marketing And Business Trends For 2020” useful, then please leave a comment below or if you have any questions ask away – if we don’t know we’ll find someone who does ?

If this can help someone you know, then please share it with them.

Until next time…

Work With Chris And Susan

Marketing And Business Trends for 2020

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How To Start A Successful Membership Site

How To Start A Successful Membership Site

How To Start A Successful Membership SiteHow To Start A Successful Membership Site : If you’ve heard anything about membership sites it will most likely be that they are the most profitable method of generating recurring revenue.  It’s also likely that you’ve heard that it’s not easy to set up a membership site.

To be perfectly honest that was us too once upon a time and that was because we didn’t really understand how to start a successful membership site because there wasn’t much education around ten years ago when we began our online business career.

Now we’re a little older and a little wiser and thought that you might benefit from what we know about how to start a successful membership site and what you need to do to get started creating recurring revenue from one.

Starting your own membership site is perhaps THE best business model ever. Just think about the profound ultimate benefit

You Find A Customer ONCE And They Continue Spending Money With You Over And Over Again Automatically

You might also know this as a continuity program but either way they are the best way to create regular income in your business whatever niche you are in.

Top Tips For How To Start A Successful Membership Site

Time to get down to the meat and potatoes…

But first of all it’s best to understand the principles of a membership site versus a traditional course or program… it lies in the fact that you are going to be creating content on an ongoing basis and for that your  members will pay a recurring fee to access the content.

There are of course different kinds of membership site from the traditional membership site which has a “never ending continuity” until the member cancels and where you have to keep adding content to the more popular fixed term membership site (our favourite) which is for a fixed period.  Our membership training program Recurring Revenue Mastery is an example of a Fixed Term Membership program

The type of content people create for their membership site can vary from videos to downloadable worksheets, PDF’s, checklists and more

So without further ado

Tip #1 Essential Elements Of A Membership Site

The four most essential elements that you need to do in order to create a membership site are:

  • Organise your membership site content
  • Sell your paid content as a subscription
  • Restrict access to your paid content
  • Manage content on an ongoing basis

There is a lot of flexibility in how you do and many different platforms available to help you manage all of this – something we cover in our Recurring Revenue Mastery Program

Tip #2 Getting your course out to the marketplace 

One of the most effective ways to get your membership site is by offering subscription trials. Offering a trial allows you to build a good relationship with your members and with a continuity program and billing in place it’s a no brainer

When it comes to executing this strategy, you have two options: you can either create a free trial or you can create a low-cost trial (e.g. $1 trial).

If you’re presenting your trial offer to cold traffic, it’s better to offer a free trial whereas if  you’re presenting your offer to warm traffic such as your existing subscriber email list then you might think about  the low cost trial

Just test what works better for you!

Tip #3 Create Different Subscription Levels

The simplest way to do this would be to have say two levels of subscription – a basic and premium level.  There will always be people who want the premium option and it allows you to increase the revenue from your membership site just by adding premium content.

Tip #4 Upsell Memberships

A little different to Tip #3 this strategy  is designed to make your members spend more and increase your revenue.  This might be a silver, gold, platinum offer and can be made either at the time of checkout, during delivery of your content or even via email when a level of your course is completed by your member.  Offering different levels of coaching is a prime example of this.

Like Tip #3 there will always be people wanting to take this option

Tip #4 Create A Checklist Or Action Plan

Having a clear learning path for you members will keep them moving forwards with their course and achieve the set goals.  In our recurring revenue mastery course we have at the end of each lesson an assignment that the student should complete before moving forwards to the next lesson.  Check lists are a great way to do this as there’s a great feeling of achievement in ticking off each item as you proceed and student satisfaction.

Tip #5  Spice Up The Content Delivery

At the heart of your membership site is your content. If you can deliver actual value to your members while keeping them engaged with their lessons they will not just continue their subscription payments but they will actually come to you asking for premium content or wanting your coaching etc.  Therefore it’s important to include different media in your membership site – videos, downloadable PDF’s, Assignments (see tip #4), webinars etc

Tip #6 Reward Members For Taking Action

We’re firm believers in rewarding for taking action.  This can be discount coupons for additional training, special content just for your achievers or even certificates of achievement. Our advice is you should have a strategy in place to reward your members.

Tip #7 Create An Affiliate Or Reward Scheme For Your Members

We’re not talking here about an affiliate program as that’s something for a little further down the road and we;’ll cover in another article.  What we’re talking about here is your brand ambassadors – the people who love our course and could be rewarded for referrals

That concludes our thoughts on how to start a successful membership site.  We hope you can see that membership sites can be incredibly powerful and are a great way to build a recurring revenue stream for your business.

If you’ve found this article “How To Start A Successful Membership Site” useful, then please leave a comment below or if you have any questions ask away ?

If this can help someone you know, then please share it with them.

Until next time…

Work With Chris And Susan

How To Start A Successful Membership Site

Posted in Business Success, Entrepreneurship, Make Money Online, Online Marketing Education, Wealth Creation & Prosperity | Tagged , , , |