Top Reasons For Building An Online Business

Top Reasons For Building An Online Business

Top Reasons For Building An Online BusinessTop Reasons For Building An Online Business : Running an online business can be an exciting thought, especially when you think about the “passiveness and location freedom” of it – how it doesn’t restrict you with working when, where and how you want.

There are many different reasons that people look at for building an online business but we started ours because we had reached a certain age (we were in our mid-fifties), saw time marching on and there were places we wanted to see and things we wanted to do.  On top of that we had to find a way to generate an income to top up our retirement savings we lost in the 2008 recession.  We share this to give you hope that whatever the reason you are looking at building an online business age should definitely not be any barrier!

We dreaded the thought of working for clients and tied to the UK for the rest of our lives and waiting until I were able to retire and enjoy our lives (if we could retire even!)

So we had to do something about it…

Top Reasons For Building An Online BusinessIt was 2008 and we had just lost a considerable amount of money due to the recession hitting our pension nest egg.  It was about this time that we had begun researching on the internet for business and marketing training for our consultancy clients and discovered quite by coincidence that we could in fact transfer our skills to an online business.  Now it didn’t all happen right away to be fair because our income from our consultancy was necessary to support our family…but it did sow the seed of possiblity and maybe reading this article will do that for you too.

We began researching (we all it due diligence in the accounting world) and found that there was a way we could begin to build our online business whilst still working full time in our consultancy business.

Within six months of working full time on our consultancy business and part time in our online business we had proved it was possible and we’ve not looked back since.  There is nothing like having back that family time, being able to book a flight somewhere at short notice or take a skiing trip when the snow is good …

Here’s The Top Reasons For Building An Online Business

Location, Location, Location

No matter which country we’re in, we we’re able to work as long as we have our laptops and an internet connection.  You hear people talk about it all the time and wonder if it’s some “hyped up” statement but honestly it is possible and it is what we do.  Unlike a traditional brick and mortar business, you don’t need to physically be at a specific location to do business, unless your business is in consulting and meeting clients face-to-face which of course ours once was.

Time Freedom and Flexibility

To Reasons For Building An Online BusinessUp until we started our research we had never come across any type of business that would allow you to work whenever you want. Having an online business has given us the freedom to work the hours we want to (and no more clients demanding our time and attention).  We set the days and the hours we work so that we can do the things we love rather than someone else controlling where our time goes.  As we said earlier, you can still be working your 9-5  and start an online business part time.

A Global “Open All Hours” Business

With a website and due to the internet you can tap into a global market and never again have to restrict yourself to customers in a fixed location (how we hated that)  Set up correctly to sell for you your website can deliver products and services worldwide with easy access to the tools and resources that do that for you.

Minimual Start Up Costs

If you have an online business where there are no physical products for instance (that’s what we do) the start up costs can be very low.  There are some essentials but you can get started for well under a few hundred dollars, the proviso being dependent on the business model that you choose.  That’s why affiliate marketing fits the bill for our online business.

Top Reasons For Building An Online BusinessOutsourcing

Inspired by The Four Hour Work Week we realised that we didn’t need to do everything ourselves and there were more talented people do so so.  Things like building websites, creating ebooks, etc  In fact there are recognised sites like UpWork and Fiverr where you can pay to have just about anything done for you.  Why have a dog and bark yourself as my Dad used to say!  In the context of running a location free business we couldn’t agree more.

It’s a Lifestyle Choice

Whether you’re someone who’s currently in the 9-5 or run their own business like we used to do and you really want to set yourself free then honestly an online business should definitely be something to consider.  Bearing in mind you can start part time and test the water why wouldn’t you?

And the all important disclaimer… there is no such thing as overnight success!  You will have to put in work and effort and learn some new skills so make sure that you are willing to do that

For people in or approaching retirement setting up an online business is definitely worthwhile considering… after all who wants to be working a job until the end of their days!

More on that in another article

Chris and Susan Signature

Who Are We

We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and travelling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion and helping transform lives. We started an online education and training business helping entrepreneurs in their 40’s, 50’s and 60’s create their ultimate retirement breakthrough and find a way to fund their retirement and fulfil their passion and purpose as midlife entrepreneurs.  Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.

C&S SeaWorldAuthors : The Mindset Shift

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Becoming An Online Affiliate Marketer

Becoming An Online Affiliate Marketer

Becoming An Online Affiliate MarketerBecoming An Online Affiliate Marketer : Now that you’ve learned what affiliate marketing is (What Is Affiliate Marketing) and you’ve decided that you want to become an online affiliate marketer (the easiest option to get started with in our opinion) it’s time to see what your next steps are to get set up and start making money online referring other people’s products and services that are a good fit for your target market or niche.

Let’s look in a little more detail about the tools and resources you will need to create long term sustainable success as an online affiliate marketer…we touched on them in our last post if you remember but they’re important so we’ll recap for you.

Becoming An Online Affiliate Marketer – Components, Tools & Resources

Build A List

Email is still one of the best marketing channels today, so don’t miss out on it… that means to use email marketing you need to build a list of people interested in your subject (niche). There are many different programs you can use but we recommend Aweber for beginners as their training is first class and it’s easy to use.

Now you know there is software to manage your communication the question is “how do I get a subscriber?”  This is something we get asked a lot and cover extensively in our workshops but let’s look at some simple ways

  • Offer a cheat sheet or book on a topic of interest (called a lead magnet)
  • Run a webinar
  • Run a Facebook Live

Even with a small number of people on your list, you can create significant interest and sales of your products and services… just make sure that you keep your audience engaged, by sending them regular updates, ideally once or twice a week.

Don’t make it all about sales… let them know when you have a new review relevant to them coming up, a story, testimonials etc.  Of course each time you write an article like this you should email it out.

How do we get the email subscriber then?

Let’s look at webinars to start with and how you can educate your audience (and make a sale)

In fact the principles are the same for any offer where you want to collect a subscriber’s details and we use a program called Lead Pages

So if we want to promote a webinar we would create a lead capture page using LeadPages and link it to our Aweber Account where we build our list

There are many different webinar programs to choose from but our favourite is ZOOM and you just subscribe to the most appropriate for your business so it can grow with you (you can start with the free version).

You can also use Google Hangouts and Facebook Live meaning you can stream your webinar live to your audience totally free.  This is a webinar using Zoom and streamed live on Facebook at the same time 🙂

C&S Webinar Pic

C&S Zoom Sharon Lechter

Webinars are great to engage with your audience one on one, show them the product hat you’re promoting live and answer any questions that they might have and you are building your list at the same time plus making sales on the webinar

You can:

  • present the product’s features
  • show different uses of the product
  • talk about its benefits
  • tell people your personal history with the product/service

PPC advertising

One of the other ways to build your affiliate marketing business is to use paid advertisingNow there are multiple places you can do this from Google to Bing but our favourite is Facebook.  However you should not begin using these until you have a budget and have learned the basics as errors can be costly!

But just to give you some ideas you can use PPC advertising to:

  • get people to sign up for your webinar
  • grow your email list
  • promote a lead magnet
  • make sales

In most cases, you are best to us PPC to get sign-ups to your email list and we have found that promoting lead magnets and getting people to sign up for a webinar is the best way to go because

  • They’ll be on your email list and you can contact them again in the future
  • There’s a good chance that they’ll attend your webinar or read your book (which has links to your affiliate product in it)
  • You can put them on an autoresponder email sequence that encourages them to buy in the future as you solve their problem for them

Affiliate Marketing Education

We couldn’t conclude this article without drawing your attention to the most significant aspect of achieving success through becoming an online affiliate marketer without mentioning how important it is to get the right skillset to optimise your time and your marketing budget in your business.  Without it you are pretty much throwing yourself into the fire and you will get burned!

We have different solutions available but if it is specifically affiliate marketing education you are looking for then we recommend this program

It’s easy to follow step by step modular training with a personal coach to help you achieve your goals

We hope you have found this of value and we conclude by saying that in our opinion, affiliate marketing is a good way to get started with online marketing

Chris and Susan Signature

Who Are We

We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and travelling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion and helping transform lives. We started an online education and training business helping entrepreneurs in their 40’s, 50’s and 60’s create their ultimate retirement breakthrough and find a way to fund their retirement and fulfil their passion and purpose as midlife entrepreneurs.  Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.

C&S SCS London Nov 2016Authors : The Mindset Shift

Contact Us : Click Here For Details

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Connect on Facebook

Join Our Facebook Group For Entrepreneurs

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