How To Benefit From The Facebook Algorithm Change

How To Benefit From The Facebook Algorithm Change

How To Benefit From The Facebook Algorithm ChangeHow To Benefit From The Facebook Algorithm ChangeShock Horror – Facebook just made a significant change to their algorithm that has some business owners, entrepreneurs and marketers worrying about their future on the platform … some might lose everything they’ve worked for in the past depending on what they have been doing … and that’s pretty scary.

“On January 11th, Mark Zuckerberg (Facebook’s CEO) said that Facebook’s mission is to bring people closer together”

You might or might not have heard about this, but basically the organic reach for someone with a Facebook following, a fan page, a bunch of people have liked your page and you go and put a post out to that audience, and in the … Basically what’s happened is, the reach of putting out that post has dropped dramatically.

The crazy thing is, is that a lot of people spent a lot of money building those audiences on their Facebook pages, and Facebook sort of said that’s the thing to do a few years ago. Now those people that have spent hundreds of thousands of dollars building their fan page have got an asset that is more or less worthless just because of this simple algorithm change.

Marketer and online entrepreneur Jeff Walker explains in this video “Did Facebook Just Wreck Your Business

“What does that mean? It’s like, well, that sucks, okay, but this is something I come back to in these videos and I’ve been coming back to for years in these videos is that you need to build assets that you control, and you can’t be dependent on a property, a web property, an online property, a digital property that you don’t control like Facebook, like Instagram, like Google Search, like YouTube, like whatever, going back, MySpace.” ~ Jeff Walker

The rules constantly change, and those properties are run by great big companies who will do what’s right for them and their shareholders. Sometimes that’s in alignment with what you want and need in terms of building your audience and building your following, and that’s fantastic, but the rules can change at the drop of a hat. Literally, boom, one day.

What do you do? You use those platforms to get people over into your platform. What’s your platform? I think the best platform you can have is an email list, and so you drive them from whatever property, Facebook, YouTube, Instagram, whatever.  Eventually you need to drive them over to your property, which is a landing page of some sort. It could be a blog like this. It could be a website, but a landing page that then invites them to get onto your email list.

We talk more on building an email list here

Mike Stelzner, founder of Social Media Examiner who was one of the first people to commend on the recent Facebook algorithm change and in a private group we belong to he outlined his conversation with Adam Mosseri Facebook’s Head of News Feed.  These strategies from Mike are a result of that conversation
Step 1: Scale back your frequency of posts. Less is more here.

Step 2: Figure out how to create content that will get people talking to EACH OTHER, not just you.

Step 3: Up your live video game plan.

Adam said, “live videos often lead to discussion among viewers on Facebook–in fact, live videos on average get six times as many interactions as regular videos.”

Step 4: Avoid engagement bait. These are posts that encourage people to comment. Facebook will “demote these posts in News Feed.”

Step 5: Master Facebook ads: This will be one of the only reliable ways you’ll be able to drive traffic off of Facebook.

Step 6: Learn Messenger Chatbots: Moving conversations into Messenger and using bots will be a huge trend that will allow you to nurture leads and sell.

A lot of the above steps will likely require a complete shift in your current Facebook strategy.

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Who Are We

We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion and helping transform lives. We started an online education and training business helping entrepreneurs in their 40’s, 50’s and 60’s create their ultimate retirement breakthrough and find a way to fund their retirement and fulfil their passion and purpose as midlife entrepreneurs.  Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.

C&S SCS London Nov 2016Authors : The Mindset Shift

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3 Things Everyone Must Know About Personal Finance

3 Things Everyone Must Know About Personal Finance

3 Things Everyone Should Know About Personal Finance3 Things Everyone Must Know About Personal Finance : If you have ever read Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter you will know that the story revolves around understanding how to create your personal economy and that of course means you have to have a good financial education.  Even so many people find themselves at the mercy of the economy just as Chris and I did in 2008 and we thought we had good financial education!

The truth of the matter is that the school system, not just in the United Kingdom and the United States but worldwide, lacks good financial education. If you’re not convinced, look at how many people struggle with money.

Imagine how different the world would be if there were a mandatory class in the school system about how to save and balance your checkbook.

Did the school system teach you how to purchase your first home? No one is taught that, yet it’s the biggest investment most people will make….

Did anyone teach you how to prepare for your retirement?  No one is taught that, yet lack of retirement planning is the biggest problem facing people in their 50’s and 60’s today

In this video, filmed at a private mastermind in Jamica, Russell Whitney teaches you 3 lessons about finance you’ll wish you learned in school

WHAT IS AN INVESTMENT?

We all intuitively know what an investment is, but what is the formal definition?

An investment has three characteristics. One, it generates income. It will put money in your pocket on a weekly, monthly or yearly basis. Two, it’s something you expect to go up in value. Three, it helps your financial education.

In other words, actively making investments makes you a more educated investor and business person. The more you invest, the more knowledge you have to make more money.

REAL FINANCIAL EDUCATION COSTS MONEY

Maybe we shouldn’t regret the lack of financial education in the school system.

Think of it this way. If someone were truly qualified to teach investing and financial independence, do you think they’d be working in schools for $30K a year?

Real financial education is expensive for a reason. Those who are qualified to teach about investing and finance place a high value on their time. They have plenty of other ways to monetize their time instead of teaching.

There’s a reason you’re not going to get proper financial education for free within the public school system.

Russell Whitney spent $40K on financial education in one year alone. It’s expensive, but the good news is it’s the kind of education that will enable him to make an even greater sum of money.

Likewise we’ve spent at least $50K on our own financial education over the years and it’s been worth every last cent

BE CAREFUL WHO YOU TRUST

In business, the best investments are expensive, so don’t be afraid to spend your money. However, the worst investments are also expensive, so don’t be careless either.

Russell Whitney lost $50K from investing his money with the wrong people in the wrong deals. Particularly, he invested with an individual who repeatedly told him, “Russell, you can trust me.”

We lost a considerable amount of money investing in property which was to be our pension in retirement and had to begin again late in life.  We listened to the advice of financial advisors and whilst the advice was not wrong at the time it proved to be wrong later ….

We always recommend that people take the best education they can lay their hands on, create a wealthy mindset and seek out investing strategies that suit them personally.  It’s why we’re passionate about business and financial education.

We recently interviewed Sharon Lechter the Co-Author of Rich Dad Poor Dad. SHe’s a huge advocate of financial education as you will hear when you watch our interview with her

To learn more about our personal finance education programs and begin your free coaching Apply Here (the program is $49 but the coaching is free)

Chris and Susan Signature

Who Are We

We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion and helping transform lives. We started an online education and training business helping entrepreneurs in their 40’s, 50’s and 60’s create their ultimate retirement breakthrough and find a way to fund their retirement and fulfil their passion and purpose as midlife entrepreneurs.  Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.

C&S SCS London Nov 2016Authors : The Mindset Shift

Contact Us : Click Here For Details

Submit A Call Back Form

Connect on Facebook

Join Our Facebook Group For Entrepreneurs

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