Target Marketing – The Right Message To The Right Person At The Right Time
It’s really important to understand your target market and deliver the right message to the right person at the right time. It’s the most ignored strategy in marketing with most new marketers going for the broadest reach they can never knowing if the message is right for those people.
Just imagine if you will a crowded street (the reason we chose this image) versus the usual image of a target and an arrow! Not every person in that street is interested in what it is your want to sell whether that be widgets or online education … not every person has a problem that your company or service can solve … not everyone on that street is interested in becoming an entrepreneur yet …… it’s what we assume when we put on our marketing hats
In a recent webinar we shared how it’s possible to improve your marketing effectiveness when you think more carefully about putting the right message to the right person at the right time.
[Apologies for loss of sound after the introduction as we lost connection for a short while]
The Right Message To The Right Person At The Right Time
To be able to market a product or service properly you must first of all get clear on who your idea customer is (target market), where they are hanging out and what their challenges are. Building a customer avatar or buyer persona will impact virtually every aspect of your marketing.
To help you put the right message to the right person at the right time we’ve got a PDF you can download from an article we wrote “Target Marketing & Why You Must Know Your Customer Avatar
This will then allow you to create your perfect client/customer/prospect avatar just filling in the blanks and having seen in the webinar a couple of examples it will definitely help
Let’s get down to business then
Why Target Marketing?
The primary purpose of building leads is to be able to sell them your paid products and services. To effectively do that, you must DISQUALIFY people who are not interested in your topic or offers
If you try to sell to everyone, you wll sell to no one
Why? Because the ideal target audience that you should be attracting ends up not being laser targeted by you. The ones who shuld be sayin “WOW this offer is indeed for me” ends up sayng “I’m not really sure if this is for me“. You want people who see your marketing to raise their hands. Just to make the point, you wouldn’t go up to a stranger in the street (that picture again) and ask the to buy your offer would you? Sadly this is what in effect people are doing when they try and market to “everyone”.
A Practical Example of A Product Created For A Target Market
We have a product called Ultimate Retirement Breakthrough
This is our front end program teaching online entrepreneurship to people 40 plus who have a pension, 401K or retirement provision problem. If you were gong to do a marketing campaign to promote this particular funnel, then completing this template will be really helpful. In fact, if you look at the sales page for that offer, you can obtain a lot of the information straight from there
Clearly you probably wouldn’t be selecting people in their 20’s or 30’s for this particular offer!
Now you can create your Facebook Ads, Blog Posts, Videos and social meda posts arond attracting the right person for your business.
Whatever offer you are promoting can be handled in exactly the same way and will give you far more targeted leads and customers who are much more likely to take you up on your offer therefore getting the best ROI on your advertising spend.
Talking To The Right People At The Right Time
Part two of the webinar we shared how timing is a critical element in your communication and ascension process during the relationship building phase of your campaign (especially email marketing) Next to knowing your perfect customer, knowing where they are in their buying cycle is also essential from “just researching” to “ready to buy”
We talk about the prospect journey in more detail in an article entitled “Why Prospects Don’t Buy Your Stuff” if you want to explore further
Thanks for reading and look forward to welcoming you back to our blog at a future date
Who Are We
We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion and helping transform lives. We started an online education and training business helping entrepreneurs in their 40’s, 50’s and 60’s create their ultimate retirement breakthrough and find a way to fund their retirement and fulfil their passion and purpose as midlife entrepreneurs. Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.
Authors : The Mindset Shift
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