Top Internet Marketing Mistakes And How To Avoid Them
That’s how we came to find this video – “The Top Internet Marketing Mistakes and How To Avoid Them” – so that we can share them with you and save you some of the pain that we and others have already been through.
The video you’re about to watch was recorded at a recent affiliate marketing seminar and interview ten of the speakers as they share their top internet marketing mistakes.
Top Internet Marketing Mistakes Video
Top Internet Marketing Mistakes # 1 Analysis Paralysis
You do want to get started. A lot of people, including myself, get analysis paralysis. What that means is you already start to think about all the challenges that you may face, before you even get started. Then, you already get overwhelmed, and you already get burnt out, and you haven’t done anything, right? You haven’t even put up a website. You haven’t even created a strategy. You say, “Oh, I gotta do this, and I gotta do this. Oh, that’s too hard. Let me not do it.” I would say the first thing you … The mistake that people make is, they don’t get started. If you have an idea, implement and then build from there. Terrance Gaines
Top Internet Marketing Mistakes # 2 Get Rich Quick Mentality
They think it’s a get rich quick scheme, and it’s not. I mean, you can’t just put up an affiliate site and expect to make money overnight. You need to promote that site, you need to have constant new content all of the time. You need to promote your site. It’s not as easy as when I started. People want to work at home like I did, and back in 1998, I didn’t have a lot of competition. Now, I have a ton of competition, so I’ve also had to diversify. I don’t put all my eggs in one basket, and I monetize my sites several different ways now. Kim Rowley
Top Internet Marketing Mistakes # 3 Isolating Yourself
Not making connections. I really think it’s networking. If you don’t talk, you don’t understand how the industry’s growing. You don’t understand what you need to do to be successful. You do that by talking to other people and seeing where they’re successful, and learning from their mistakes and their failures. If you’re closed off, and you’re not using those tools and that knowledge, it’s only your shortcoming at that point. Amanda Farris
Top Internet Marketing Mistakes # 4 Not Tracking Analytics Properly
The most common mistake, I would say, is they don’t do proper tracking. This industry is like … When you go and walk the show floor, basically all you hear is, “Drive traffic to the offer and make money. Drive traffic to the offer and make money.” Unfortunately, the majority of people who drive traffic to an offer don’t make money. They don’t make money, because that’s just the way it is. You’ll get the occasional rare situation, “Yeah, I actually came out ahead,” but usually it will require you to tweak it. Changing copy, changing offer, just changing color, so you get over the hump where you actually are profitable. You don’t know the mistakes you’re making, unless you’re able to track the response to everything. Other things I do? Yeah, tracking and analyzing the numbers is probably the biggest in terms of increasing the bottom line. John Chow
Top Internet Marketing Mistakes # 5 Being Overly Promotional
Don’t be overly promotional. A lot of affiliates, they are just selling, selling, selling, instead of being helpful to their audience. Now, I’m not saying the people who sell don’t make money, I just don’t see them making money over the long run. It may be good first year, second year, but then it slowly dies down. But, those people who I’ve known who have stuck around the industry the last 7, 8, 10 years are the ones who have been constantly adding value, and they’re recommending the products, not necessarily selling, selling, selling all the time. Syed Balkhi
Top Internet Marketing Mistakes # 6 Not Focusing on Value
What makes me sad about the affiliate world is there’s not enough people focused on value. I used in my presentation, why would my mom come to this website? What makes your website, what makes your app better than the other apps? How do you add value to the customer? Ultimately you want wealth to be some kind of indicator of the value added, and so in the affiliate space, don’t try to trick anyone. Please, nothing shady. Just try to add value. Why would a customer want to use this? Is it because you write glowing reviews of products that don’t have reviews about them? Do you have coupons that … and you give instructions on how to stack them that adds value to the customer? Figure out how you add value to the customer, and if you have enough customers, you’ll figure out how to monetize, for sure. Kyle Schumacher
Top Internet Marketing Mistakes # 7 Selling Before Connecting
A lot of people are looking for information, and the sales funnel is big and sometimes can be long. It’s great when you can find somebody who’s ready to buy, but a lot of times people are researching a product. If you can provide really good information, and help them through that process by collecting their email and creating some kind of relationship, sometimes … What’s common right now is, you can very easily put up instant chat and push offers to people on your site. I mean, there are so many different ways to do this, now. To engage, and help people feel like you’re helping them, and that there’s a true relationship there, they’re more likely to buy from you and convert that sale when they are ready to buy. You never want to force it. You want people to be really happy, and to be learning something through the process. You want to be answering their questions, and helping their pain. Karen McMahon
Top Internet Marketing Mistakes # 8 Not Looking Out For Your Partners
As an advertiser, I was approving affiliates that were just kind of thin affiliates, a new term that I learned. They didn’t have a lot of content, they just … coupon sites, things like that. Also, I wasn’t doing a lot of newsletters, or engaging them and telling them how they can become better affiliates. Now, I have a lot of information that I’ll probably share over many newsletters. I mean, I have enough information to share probably 6 newsletters worth of content with my affiliates, and hopefully make them better, which will make the company better, and get us more leads. Jennifer Parker
Top Internet Marketing Mistakes # 9 Selling Without Solving A Problem
A common mistake is that people think that they should sell, instead of offer a solution. They look at the product, they don’t look at the solution provider, or the solution that they’re going to provide, because the product that people think that they have … If you think that my dog bed is going to be the rocking dog bed that you want, maybe you’re looking for something for your arthritic dog. That’s different than selling them a dog bed. That’s totally 2 different levels, and I think affiliates … The problem with affiliates and affiliate marketers is that they’re looking for, how many sales can I do for that dog bed? Not, if I do this person a favor by finding them the right dog bed, and they have 20,000 twitter followers, I can then get how many more sales? That makes so much more of a difference than, can I sell this one dog bed? Huge difference. Shannon K Steffen
Top Internet Marketing Mistakes #10 Trying To Do Everything For Free
When you’re new, generally speaking, you’re not well funded when you get started. I don’t know too many people who start in the industry with $100,000 just sitting around, ready to invest in campaigns and software. A lot of people will try to … They’ll go online in the forums and start asking, “What’s the best way to get free traffic?” I promise you, there’s no such thing as true free traffic. If it’s SEO traffic, well, eventually, yes, it’s free after you log in countless hours of dedicating yourself to optimization strategies for your SEO model. That is the biggest hurdle, being okay with taking the risk of spending a few thousand dollars to get started. Even if it’s a few hundred, you can get things going, in some aspect or another, and run a $10 a day Facebook campaign to a funnel you built out, just to capture email leads. It doesn’t have to be that intensive with spending money right off the bat, but just have the idea in mind that you’re going to have to get some investment in here. Josh Valencia (Clickbank)
We hope you’ve found these useful – we know we love watching a video and listening to what people we respect have to say but often we write down snippets of information and then forget something important. That’s why we got these top internet marketing mistakes transcribed for you.
Let us know if any of the top internet marketing mistakes resonated with you in the comments below – it would be great to get some feedback 🙂
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