What Is Attraction Marketing And Why You Should Be Using It
“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.”
Said Seth Godin the ‘grand-daddy’ of internet marketing
What Is Attraction Marketing And Why Should You Be Using It : You may have heard of attraction marketing but never really understood what this means or maybe you have tried to apply it but haven’t seen any real results.
Attraction marketing as a definition is the process of drawing interest to a company, product or service using carefully devised techniques. The goal is to attract potential customers to the way the item has bettered the seller’s own life.
And as a person using attraction marketing
You as an internet marketer offer information that will attract potential customers with an aim of establishing your expertise in a particular niche or area
If you take the time to learn about it and apply it to all of your marketing then you will have people coming to you to ask about your business and your products.
Whether you are a network marketer or an internet marketing this really and truly is the best way to build your business. No more cold calling, hard selling or chasing people! This truly is the biggest benefit of attraction marketing.
When we first got started in our online business our mentor who was a multiple six figure marketer in the online business education niche introduced us to the attraction marketing formula. It is best explained in diagram form below
Attraction Marketing, the accent no longer falls on the merchandise or around the company, but on the particular person behind the business enterprise. You no longer try to convince persons to trust some products they might never attempt or maybe a company they may have by no means heard of, but you get them to trust you as someone, your ability to guide them towards results and your lucrative business enterprise tips.
A good attraction marketing system is going to do 4 things.
- One its going to attract an endless supply of quality leads.
- Second part of the system is creating a relationship with these leads.
- Third, the system will allow you to generate income from these leads, and not just a one hitter, but residual.
- And the last part of the system is duplicating to those that join your business or opportunity.
Whilst attraction marketing is not essential to making money online those marketers who use it are the ones who are succeeding. If you are serious about building a six figure business then attraction marketing should play a very important role in your business and in building your brand.
The Attraction Marketing Concept
The concept behind attraction marketing comes down to giving value before talking about your business, your opportunity or your products and services. Position yourself as the expert, a person of authority who can help someone achieve what they are looking to achieve when they find you online.
It is natural for people to seek out experts and leaders and this has been going on since the beginning of time. If you apply this principle to your business and create a following of people who look to you for guidance then you will achieve the greatest success.
Think about how you looked for someone to help you ….. did you look for someone with no experience or did you look for someone who had already created success.
If you desire to master the art of attraction marketing then the fastest way to do that is to invest in your education
We’ve got a great training bootcamp and a book that you can get here called The Attraction Marketing Formula which we highly recommend you get your hands on. After all it’s how we got started and here we are into our second decade online…
It clearly works!
If you’ve found this article “What Is Attraction Marketing And Why You Should Be Using It” useful, then please leave a comment below or if you have any questions ask away – if we don’t know we’ll find someone who does ?
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Until next time…