What Marketers Need To Know About GDPR
What Marketers Need To Know About GDPR : GDPR meaning General Data Protection Regulation – the much talked about European Law which takes effect on 25th May 2018 and “designed to give greater protection to an individual’s personal information and how it’s collected, stored and used.
As marketers we cannot bury our heads in the sand and pretend it’s not going to happen or that we don’t need to register… if you are collecting and using data and it belongs to someone in the EU (European Union) then you have to have a policy and Registration is a statutory requirement. Every organisation that processes personal information must register with the ICO (UK based businesses).
Obviously as with any new legislation or regulation there’s bound to be confusion so our message is just find out for yourself (do your own due diligence) and do what you need to do for your business to remain compliant.
Here are two great blog posts from people who understand the world of marketing so we highly recommend you go and read them
Social Media Examiner – How GDPR Impacts Marketers
Find a plain-language overview of GDPR, how it could impact your data collection, and what you need to do to make sure you’re compliant
GDPR Summary – What Every Digital Marketer Needs to Know About The New Regulations
GDPR and the Marketer’s Dilemma
Seth Godin is the “grandfather” of the online marketing world and has some wise words of advice for Marketers ….
“Realise that the GDPR is a net positive for people with something to say, something to sell or something to change. Because the noise will go down and trust will go up. Embrace this insight and you can avoid the hit and run low-yield spam that marketers have backed themselves into”
- Talk to people who want to be talked to
- Market to people who want to be marketed to
- Because anticipated, personal and relevant messages will always outperform spam.
- And spam is in the eye of the recipient.
- In two simple words: Ask First
Will we be compliant with the GDPR by 25 May 2018?
Yes. We (Chris and Susan Beesley & Chris and Susan Beesley Limited) will be compliant on or before 25 May 2018, the date the GDPR comes into force in the EU. We have a deep commitment to the privacy and security of your data, as well as your ability to access it. Maintaining compliance to GDPR constitutes no significant change in our philosophy or business practices
Because the spirit of the GDPR is in line with our business philosophy and values, with an emphasis on customer data security and privacy, compliance with the GDPR has been more a matter of codifying our policies than a radical shift in our business model. Data privacy is of paramount importance to us.
Whilst we will be compliant, it is the responsibility of the individual provider of the programs we promote or are affiliated with to ensure that their business is compliant.
Thanks for reading – we always aim in our articles to answer burning questions or provide information of interest to our visitors
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We’re former accountants of a certain age (60+) with 5 great kids and 4 grandchildren. We love skiing and traveling the world and have achieved a fabulous life helping others to start and build a successful business online and now speak on international stages following that passion and helping transform lives. We started an online education and training business helping entrepreneurs in their 40’s, 50’s and 60’s create their ultimate retirement breakthrough and find a way to fund their retirement and fulfil their passion and purpose as midlife entrepreneurs. Our worldwide educational business is centered on online marketing business education, financial literacy and wealth creation and a desire to help you create financial freedom through online entrepreneurship whatever your age or experience.
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