Our Favourite

RESOURCES

As we have made our journey into internet marketing we have found for ourselves and other people have introduced us to some fantastic tools that have made our life so much easier so we thought that we would help you by telling you about them.

Our Favourite

RESOURCES

As we have made our journey into internet marketing we have found for ourselves and other people have introduced us to some fantastic tools that have made our life so much easier so we thought that we would help you by telling you about them.

THE TOOLS WE USE

Every business needs marketing tools and resources so we’ve put them all in one place for you. We only recommend tools and resources we use ourselves or come highly recommended with proven results Time is our most precious asset so it makes sense when running a business that you utilise those tools and resources that will save you time for the more important tasks.

Some tools and resources are widely available and at no cost but others have a cost attached.  As entrepreneurs we accept that we have to invest in these tools and resources to streamline our business and help us grow. If you don’t have the money set aside for business expenses such as these then don’t start your business until you can pay for at least the very basic of tools and resources.

Let’s look at some of the most important ones that we would recommend you have.

AN AUTORESPONDER

An autoresponder is an email service which allows you to manage, build and communicate with a list of subscribers.  Autoresponders allow you to send a series of messages out automatically after a contact subscribes to your list and to manage one-to-many communication with your subscribers. They are particularly useful for building relationships and automating the task of email marketing.

An autoresponder is an email service which allows you to manage, build and communicate with a list of subscribers.  Autoresponders allow you to send a series of messages out automatically after a contact subscribes to your list and to manage one-to-many communication with your subscribers. They are particularly useful for building relationships and automating the task of email marketing.

There are many different companies who provide these but the most well-known for someone just starting out for both ease of use, support, training and cost are Aweber and GetResponse. Both offer free trials so you can try them out and see what suits you best.

If you are more advanced we highly recommend Active Campaign

There are many different companies who provide these but the most well-known for someone just starting out for both ease of use, support, training and cost are Aweber and GetResponse. Both offer free trials so you can try them out and see what suits you best.

If you are more advanced we highly recommend Active Campaign

A FUNNEL BUILDER

funnel builder allows you to quickly create a series web pages that convert your visitors into leads and then into customers. 

We call this a sales funnel and it is an automated way to grow your business online.

In Simple terms this is what a sales funnel does:-

1. Guide your visitors step-by-step through the entire sales process (so they don’t get confused or LOST, and leave)
2. 
Point your customer straight to the ONE product or service they need most to help solve their problem
3. Follow-up with your visitors, even after they leave your page

funnel builder allows you to quickly create a series web pages that convert your visitors into leads and then into customers. 

We call this a sales funnel and it is an automated way to grow your business online.

In Simple terms this is what a sales funnel does:-

1. Guide your visitors step-by-step through the entire sales process (so they don’t get confused or LOST, and leave)
2. 
Point your customer straight to the ONE product or service they need most to help solve their problem
3. Follow-up with your visitors, even after they leave your page

No matter what you sell, getting prospective customers to buy doesn’t happen in an instant, it takes time and they will only buy when they are ready. 

Depending on what you’re selling and who your target audience is, you’ll want to tailor each stage of your sales funnel(s) accordingly.

To keep it simple, a funnel is required to capture details of prospective clients and be able to communicate with them at each stage of their journey (which is why having an autoresponder is important)

No matter what you sell, getting prospective customers to buy doesn’t happen in an instant, it takes time and they will only buy when they are ready. 

Depending on what you’re selling and who your target audience is, you’ll want to tailor each stage of your sales funnel(s) accordingly.

To keep it simple, a funnel is required to capture details of prospective clients and be able to communicate with them at each stage of their journey (which is why having an autoresponder is important)

A simple funnel goes like this…

Step 1: Find a place to generate traffic that feels natural to you
Step 2: Drive traffic to a landing page that grows our email list
Step 3: Send daily emails teaching and sharing offers of products they’ll love

What do we use for creating funnels? We use ClickFunnels as well as LeadPages

We’ve been using them for years and you can’t beat the simplicity and ease of their platform

We’ve even partnered with ClickFunnels and LeadPages to get you a 14-day Free trial using our affiliate link. 

Try them for free and see which suits you best.

There are of course many other funnel builders at varying price points so just do your due diligence and decide what works best for you

A simple funnel goes like this…

Step 1: Find a place to generate traffic that feels natural to you
Step 2: Drive traffic to a landing page that grows our email list
Step 3: Send daily emails teaching and sharing offers of products they’ll love

What do we use for creating funnels? We use ClickFunnels as well as LeadPages

We’ve been using them for years and you can’t beat the simplicity and ease of their platform

We’ve even partnered with ClickFunnels and LeadPages to get you a 14-day Free trial using our affiliate link. 

Try them for free and see which suits you best.

There are of course many other funnel builders at varying price points so just do your due diligence and decide what works best for you

A WEBSITE OR BLOG

Many people don’t believe that a website is an important tool for a business but we would absolutely disagree. We have had one for over ten years even before simple, easy to use websites built on the WordPress platform (like this one where you are reading this page) could be created.

We like to think of a website or blog as the home online of any entrepreneur or business owner where you can always be found and your clients and prospects can reach out to you.

Social media platforms are owned by someone else so we would never recommend anyone thinks as using any one of the many available as their home online but rather complimentary to their website.

Many people don’t believe that a website is an important tool for a business but we would absolutely disagree. We have had one for over ten years even before simple, easy to use websites built on the WordPress platform (like this one where you are reading this page) could be created.

We like to think of a website or blog as the home online of any entrepreneur or business owner where you can always be found and your clients and prospects can reach out to you.

Social media platforms are owned by someone else so we would never recommend anyone thinks as using any one of the many available as their home online but rather complimentary to their website.

WordPress is very simple to use. You can get basic training at WordPress 101

You can purchase a domain from Namecheap or GoDaddy for about $10 as well as hosting which will cost you about $5 per month and from there install WordPress.org. Your hosting company will help you with that if you are not techie.

We use TSO Host in the UK

International Users we recommend LiquidWeb

WordPress is very simple to use. You can get basic training at WordPress 101

You can purchase a domain from Namecheap or GoDaddy for about $10 as well as hosting which will cost you about $5 per month and from there install WordPress.org. Your hosting company will help you with that if you are not techie.

We use TSO Host in the UK

International Users we recommend LiquidWeb

The above are the absolute basics you should have in your business and you should factor in these costs (and they are tax deductible)

Of course there are many ‘nice to haves‘ and we’ll share some of our favourites here (some are free to use so take advantage)

LINKTREE

This is a fabulous tool that allows you to share multiple links on your social media accounts – Instagram, Facebook, Pinterest, Tik Tok etc…  It basically creates a simple landing page that hosts multiple links. You pop the link to your Linktree page in your social bio in order to drive traffic to specific areas of your business.

This is a fabulous tool that allows you to share multiple links on your social media accounts – Instagram, Facebook, Pinterest, Tik Tok etc…  It basically creates a simple landing page that hosts multiple links. You pop the link to your Linktree page in your social bio in order to drive traffic to specific areas of your business.

There is a free version and a premium version, which (at the time of writing) costs $6 per month.

The free version has limited functionality and doesn’t allow you to add much branding. However, you can add a profile picture and change the colour of the background to one of their pre-sets.

You just need to visit the Linktr.ee website and create an account. When we tried it, it took about 5 minutes to set up, front to back.  

We have the Pro version and we love it – see it here

There is a free version and a premium version, which (at the time of writing) costs $6 per month.

The free version has limited functionality and doesn’t allow you to add much branding. However, you can add a profile picture and change the colour of the background to one of their pre-sets.

You just need to visit the Linktr.ee website and create an account. When we tried it, it took about 5 minutes to set up, front to back.  

We have the Pro version and we love it – see it here

How To Create Your Linktree

Simply list the most important links on your site in order to direct users to specific information. For instance, you could feature your latest article, your newsletter sign-up page and your contact page. There’s no limit to how many you include.

Once you’re ready publish to your Social Media Bio / About Pages such as Facebook or Instagram

Even though we talk about this under our “nice to have” section actually it’s more than a nice to have!

How To Create Your Linktree

Simply list the most important links on your site in order to direct users to specific information. For instance, you could feature your latest article, your newsletter sign-up page and your contact page. There’s no limit to how many you include.

Once you’re ready publish to your Social Media Bio / About Pages such as Facebook or Instagram

Even though we talk about this under our “nice to have” section actually it’s more than a nice to have!

RIPL

Ripl is an app that makes it easy to create eye-catching social media posts and lets you share a post you create to all your social accounts with one tap or schedule for later.

There are thousands of templates to choose from and over 500,000 stock images and videos you can use

Their blog is awesome with so many ideas and information to help you build your business

It is a paid-for application but when you balance the time it takes to create content for social media and build your brand it’s definitely worth every penny

Ripl is an app that makes it easy to create eye-catching social media posts and lets you share a post you create to all your social accounts with one tap or schedule for later.

There are thousands of templates to choose from and over 500,000 stock images and videos you can use

Their blog is awesome with so many ideas and information to help you build your business

It is a paid-for application but when you balance the time it takes to create content for social media and build your brand it’s definitely worth every penny

10/10 would recommend Ripl! 

We use it to create, post, and track social content.

Sign up with this referral link for an exclusive deal.

https://s.ripl.com/elqNId

Here’s just ONE of our many posts using Ripl so you can see for yourself

It’s very powerful and allows you to get more engagement, leads and sales from your social media efforts!

10/10 would recommend Ripl! 

We use it to create, post, and track social content.

Sign up with this referral link for an exclusive deal.

https://s.ripl.com/elqNId

Here’s just ONE of our many posts using Ripl so you can see for yourself

It’s very powerful and allows you to get more engagement, leads and sales from your social media efforts!

MENTION

Your reputation online is EVERYTHING

You need to protect it as if your life depended on it

Luckily there’s a service that can handle all that for you – mention.com

It recently alerted us to a social media post on Instagram and we were able to respond.

Mention gives you the tools to monitor the web, listen to your audience and manage your social media.

Your reputation online is EVERYTHING

You need to protect it as if your life depended on it

Luckily there’s a service that can handle all that for you – mention.com

It recently alerted us to a social media post on Instagram and we were able to respond.

Mention gives you the tools to monitor the web, listen to your audience and manage your social media.

CANVA

Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more

The app includes templates for users to use

There is a free version and a paid version – click here

Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more

The app includes templates for users to use

There is a free version and a paid version – click here

PERSONAL DEVELOPMENT

We are firm believers in continual personal development and regularly read books, view videos and attend live events. For you to be successful in your own business you will need to exercise your mind to keep you on track and motivated to achieve.

Below are a few books to get you started some of which you can download for FREE.

PERSONAL DEVELOPMENT

We are firm believers in continual personal development and regularly read books, view videos and attend live events. For you to be successful in your own business you will need to exercise your mind to keep you on track and motivated to achieve.

Below are a few books to get you started some of which you can download for FREE.

Think & Grow Rich

The most read book on success
This one book is said to have helped create more millionaires in history than any other book. This book shows how what you think and visualise is what will become true. It puts you in the mind of some of the great thinkers in history.

As A Man Thinketh

This book has been for over a century a guide and inspiration for those who need direction and to find their path in life. It is a timeless message of hope and empowerment and compels readers to stand up and take responsibility for their own success.

The Science of Getting Rich

The most read book on success
This one book is said to have helped create more millionaires in history than any other book. This book shows how what you think and visualise is what will become true. It puts you in the mind of some of the great thinkers in history.

The Strangest Secret in the World

Fascinated by the difference between those who attain a high level of personal, professional and financial success and those who do not he devoted his life to searching out a recipe for success. The Strangest Secret is a practical guide for accelerated prosperity, financial independence and personal fulfilment.

Download the transcript from the famous video made in cine film in the 1950’s

Rich Dad Poor Dad

My Rich Dad said….
“The poor and middle class work hard for their money. The Rich have their money work hard for them.”

We cannot give you this for free but is an absolute “must read” so find it on Amazon and in all good bookstores.

Secrets Of The Millionaire Mind

Have you ever wondered why some people seem to achieve wealth effortlessly while others work just as hard but still struggle financially? T. Harv Eker explains how you too can master the inner game of money so that you will not only achieve financial success but keep it once you have it.

Think & Grow Rich

The most read book on success
This one book is said to have helped create more millionaires in history than any other book. This book shows how what you think and visualise is what will become true. It puts you in the mind of some of the great thinkers in history.

As A Man Thinketh

This book has been for over a century a guide and inspiration for those who need direction and to find their path in life. It is a timeless message of hope and empowerment and compels readers to stand up and take responsibility for their own success.

The Science of Getting Rich

The most read book on success
This one book is said to have helped create more millionaires in history than any other book. This book shows how what you think and visualise is what will become true. It puts you in the mind of some of the great thinkers in history.

The Strangest Secret in the World

Fascinated by the difference between those who attain a high level of personal, professional and financial success and those who do not he devoted his life to searching out a recipe for success. The Strangest Secret is a practical guide for accelerated prosperity, financial independence and personal fulfilment.

Download the transcript from the famous video made in cine film in the 1950’s

Rich Dad Poor Dad

My Rich Dad said….
“The poor and middle class work hard for their money. The Rich have their money work hard for them.”

We cannot give you this for free but is an absolute “must read” so find it on Amazon and in all good bookstores.

Secrets Of The Millionaire Mind

Have you ever wondered why some people seem to achieve wealth effortlessly while others work just as hard but still struggle financially? T. Harv Eker explains how you too can master the inner game of money so that you will not only achieve financial success but keep it once you have it.

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