What Is A Lead Magnet And Do I Need One For My Online Business?

What Is A Lead Magnet And Do I Need One For My Online Business?

What Is A Lead Magnet And Do I Need One For My Online Business? 1280 853 Chris and Susan Beesley

What Is A Lead Magnet And Do I Need One For My Online Business?

Whatever business you’re in, the truth is that you need to have a constant and consistent supply of leads and prospects coming to look at your products and services,

One of the easiest ways to do this is to offer something for free in exchange for a name and email, deliver them what they have asked for right away then build a relationship with them until they are ready to make a purchase.

But… sadly people get stuck at the point of creating a lead magnet (the thing they need to give away as a “freebie”.  Early on in our online business journey we learnt the easy way of creating a lead magnet using PLR.

PLR if you have not come across it before stands for Private Label Rights and we covered that in our previous article you can read here : Top Tips To Grow Your Business With PLR

The something for free in the world of marketing is known as a Lead Magnet. Today with a huge number of resources available and the technology to deliver them simply it’s very easy.

In a recent training we discussed creating a lead magmet using PLR (the easy way) as well as how it fits into a simple marketing funnel which builds credibility and expertise, builds your list and your future customer gets to know and build that all important relationship with you.

Creating A Lead Magnet Using PLR Explained


Let’s take a bit more on the kinds of lead magnets you can create using PLR and introduce you to one of our favourite PLR providers who provide beautiful ready-to-sell private label coaching courses, articles, products, worksheets, and content that is 100% written, edited, and designed by leading industry experts.

They have content in hundreds of niches as we explain in the video but here’s a few examples of the popular niches

  • Anxiety, Depression & Panic Attacks
  • Confidence, Self Esteem & Self Care
  • Business & Marketing
  • Career & Job
  • Dating & Relationships
  • Goal Setting & Achievement
  • Inspirational Graphics & Wallpapers
  • Meditation, Reflection & Journaling
  • Money Management, Budgeting, Credit & Debt
  • Motivation & Passion
  • Natural Health & Safety
  • Parenting & Family
  • Savings, Investing & Real Estate
  • Self Improvement
  • Stress Management
  • Success, Wealth & Prosperity
  • Time Management & Procrastination
  • Weight Loss & Fitness
  • Health & Wellness

As you can see there’s just about everything you could possibly want and all you need to do is enter a keyword phrase to find just what you’re looking for.

From there it really is as simple as making your purchase using their credits system and download the content to your computer and you’re ready to create your first lead magnet

Personally we have found that mini books (ebooks), and checklists are the most effective for us but there are many different options you might consider for your lead magnet such as

  • eBook
  • Checklist
  • Cheat sheet
  • Video training/course
  • White paper
  • Software tool
  • Slide deck
  • Quizzes

We’ll talk more in future articles about other uses for PLR (Private Label Rights) but for now just go and find a PLR product you can use that fits your business and get started while it’s fresh in your mind.

And if you want to create a unique cover for it you can use Canva.com or ask someone on Fiverr.com to create one for you inexpensively.


We’ve used PLR content and added personal references and our story which of course you can do as well when creating your lead magnet.

If you want to follow through the process we taught in the video you can sign up here and model the process and get our most recent lead magnet which was a book we actually wrote ourselves rather than a PLR to show you that there are always different options

Last but not least as we explained in the video, the whole purpose of creating and offering a lead magnet is to build a subscriber list and if you are just posting content on social media and not collecting a lead then we highly recommend you start offering a lead magnet right away.  There are many different places you can do this on each social media so take advantage of it!


Recommended PLR Site : Click Here

Recommended Autoresponder : Click Here 

Recommended Funnel Creator : Click Here 

We particularly love this funnel builder as you really can quickly build amazing pages and funnels, generate high quality leads and turn those leads into customers and raving fans.  They even have a ready made funnels with a give-away lead magnet.

Thanks for reading today’s blog What Is A Lead Magnet And Do I Need One? and would love you to share your thoughts and feedback.

And if you want to talk to us about anything to do with this or starting and growing an online business you can book a free call here


What Is A Lead Magnet And Why You Need One For Your Online Business

Chris & Susan Beesley

We’re former accountants and management consultants ‘of a certain age‘ with 5 great kids, 5 grand-kids, 1 grand-dog and a little old cat called Vincent. We love skiing, the mountains and travelling the world and we’re passionate about helping others to start and build successful businesses online to generate them a full or part-time income to support their retirement lifestyle.









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