The Importance Of Branding Yourself
If you are reading this article, it is almost certain that you have been introduced to the term personal branding and its relevance in the world of business either by us or by others .
You may think it is some new fad or one of those things marketers talk about but but don’t understand why they do.
We’re here to tell you that personal branding is here to stay and will only become stronger with time and it’s very important for you as you begin your online journey.
Only YOU have YOUR story and reason for being online and having your personal brand be seen and heard will help you make yourself stand out from the rest and be discovered for the things that matter to you.
Essentially, it is how you project your brand and its values to the world and ensure that your target audience knows who you are, what you stand for, and why it’s worth choosing you over your competitors.
When we began our online career we had no voice and were not known. Today thanks to creating a powerful brand in our own name we are easily discovered on search engines and through social media and people know what we stand for.
Many people don’t believe that a website is an important tool for a business but we would absolutely disagree. We have had one for over ten years even before simple, easy to use websites built on the WordPress platform (like this one where you are reading this page) could be created.
We like to think of a website or blog as the home online of any entrepreneur or business owner where you can always be found and your clients and prospects can reach out to you.
Social media platforms are owned by someone else so we would never recommend anyone thinks as using any one of the many available as their home online but rather complimentary to their website.
Why Is Personal Branding Important?
In an time and world where people’s attention spans are getting shorter by the minute, the need to make an impression is more important than ever and the best way to do this is by creating a solid and memorable brand.
The truth is that if you want to create a successful business, you must create a successful brand.
People who know you and your business will trust you more and will buy more products and services from you.
What’s more your audience will trust you more.
When people feel like they know who you are and what you stand for, they’re more likely to trust you because they feel like they have a relationship with you – they know what to expect from you and that you’re an authority in your field.
With social media and Google, it’s easy for anyone to find out information about you with just a few clicks and as a result, it’s essential to be aware of how you are presented online.
How To Get Started With Branding Yourself
We have always said that we believe it’s important to have a primary website and it should be in your name. We have this website where you are reading this article and because we work together and that is our brand we are Chris And Susan Beesley and our website is ChrisAndSusanBeesley.com
What You Need To Get Started
- A Domain
We would recommend you purchase a domain in your own name if at all possible. There are many different places to purchase them but the most well known and popular is Go Daddy. Do not buy hosting or a website from them as this is likely to be an expensive and inflexible option going forwards.
Next you will need to get a hosting account as this is where your website is going to live. Again there are many options but we only recommend what we use ourselves. We us WPX because their service and support is excellent and best value for money. Once you have set up your hosting account with them (see here how to do that) you will see how to install WordPress (or they can help you to do it as well if you nee help)
In a world where everyone has a website and an online presence, personal branding can help you make yours stand out from the rest
Choosing A Theme and Design For Your Website
WordPress has made it super simple for you to find a theme that works for you and represents you and whilst much of it is easy to do we recommend a course called WordPress 101 as it’s step by step and it’s regularly updated with fabulous support so you always have help at hand
Now you have the basics set up to begin your journey online and begin talking about the things that matter to you and your future customers and clients
A business is nothing without a personal brand behind it but personal branding can only be successful if backed by a strong business and marketing strategy.
And there will be other resources you need to create your online presence as we shared in our resources page
This is just the start and we hope reading this you recognise that having a website and a personal brand is important for your future success as an online entrepreneur.
We’ll talk more on this in a future article 😀
Thanks for reading today’s blog The Importance Of Branding Yourself and would love you to share your thoughts and feedback.
If you would like to get started setting yourself up online and have some questions please just contact us
The Importance Of Branding Yourself
Chris & Susan Beesley
We’re former accountants and management consultants ‘of a certain age‘ with 5 great kids, 5 grand-kids, 1 grand-dog and a little old cat called Vincent. We love skiing, the mountains and travelling the world and we’re passionate about helping others to start and build successful businesses online to generate them a full or part-time income to support their retirement lifestyle.