Why Use Attraction Marketing For Your Online Business Success
Let’s first talk about what Attraction Marketing is before getting into why you should be using attraction marketing for your online business success.
Attraction marketing is a term used for a type of marketing whereby someone is attracted to find out more about a product or service because of the story told around it eliminating any need to convince someone. It is a very powerful lead generation and brand building strategy and one we have followed from the very first days online.
Attraction marketing sets your brand apart from competitors who may be selling the same or a similar product by focusing on what makes it attractive.
The most effective way to use attraction marketing is to tell your story and emotionally connect with a lead or customer by answering any question they may have before they even ask.
When you tell your story, you ensure your marketing doesn’t feel like a blatant advertisement.
Someone is far more likely to make a purchase from you when they can see that you have a vested interest in the product or service you are talking about because of the impact it has had on you personally.
When a customer sees how you have incorporated the product into your lifestyle they will be more inclined to ASK FOR MORE INFORMATION
This is the power of Attraction Marketing!
Attraction Marketing Tips
When you use attraction marketing you need to choose the right channel for your messaging (we’re talking social media channels here)
Twitter for example doesn’t work so well for story telling given it’s limitation on characters you can use for your message and most likely not enought to get your message across via story.
For that reason choosing a platform that supports long form content is most likely a winning strategy (Facebook is a good platform for this)
If however you use visual platforms like Instagram (or even Tik Tok) leverage graphics and video to deliver your message using captions to tell an impactful story leaving the viewer ready to ask for more information.
This does absolutely work as we use different channels to tell our story and they all work in their own individual way
Where you gain the most is that those people talking to you are the ones attracted to your story and wanting to know how it will help them on their journey.
“Attraction marketing is accomplished by speaking into the pain points of your ideal client in a way that they know you’re the one to help them through it.”
Your Story Matters
The story your create around your brand, product or program is extremely important and something we’ve taught around the world at masterminds and events and one of the most powerful marketing tools you have
Why?
Because only you have that story
And people buy YOUR STORY
Follow us on our social media (Facebook) to see how this works
Storytelling is the most underrated skill in business
Gary Vaynerchuk
When you showcase your business or your brand through storytelling, especially on social media where people come to be entertained (and end up buying incidentally) your are appearing just as you need to be
So this post we described above allowed us to get into conversation with people about our travel business
without “pitching our business” as so many people do.
See the difference?
That’s attraction marketing 🙂
“Educate, entertain, or inspire every single time you post and you’ll likely see an engagement increase.”
Amy Porterfield
Thanks for reading today’s blog Why Use Attraction Marketing For Your Online Business Success and would love you to share your thoughts and feedback.
If you would like to get started setting yourself up online and have some questions please just contact us
Why Use Attraction Marketing For Your Online Business Success
Chris & Susan Beesley
We’re former accountants and management consultants ‘of a certain age‘ with 5 great kids, 5 grand-kids, 1 grand-dog and a little old cat called Vincent. We love skiing, the mountains and travelling the world and we’re passionate about helping others to start and build successful businesses online to generate them a full or part-time income to support their retirement lifestyle.
